May 05, 2011 01:30 ET

Claiming the Middle Ground: Mirrorless Digital Still Camera Revenue to Reach $825 Million in 2015, Says In-Stat

SCOTTSDALE, AZ--(Marketwire - May 5, 2011) - In the world of digital still cameras (DSCs), there were basically two market segments from which to choose, either the expensive digital single lens reflex (DSLR) or the more affordable, not-as-sophisticated compact DSC. However, a middle ground was established two years ago with the introduction of the mirrorless camera. Claiming this new middle ground opportunity, mirrorless cameras are expected to generate $825 million in revenue in 2015, says In-Stat (

"The mirrorless camera is essentially a DSLR without its reflex mirror, and it creates a price and quality bridge between the compact cameras and the DSLRs," says Stephanie Ethier, Senior Analyst. "Their advantages are smaller size, less weight, and smaller and lighter lenses. Although the mirrorless camera is still in its infancy as far as shipments are concerned, it will significantly impact the compact DSC market."

Recent research findings include:

  • In spite of innovations and improvements expected during the forecast period, the average bill of materials (BOM) cost of the compact DSC will actually decrease.
  • High-end DSLRs (including mirrorless) will grow faster in the APAC and EMEA regions.
  • Semiconductor vendors will continue to take advantage of opportunities in sensors, image processors, inertial (MEMS) components, and microcontrollers.
  • By 2015, interchangeable lens DSLRs and various implementations of mirrorless cameras will account for 40% of worldwide DSC revenues.

New In-Stat research, Digital Still Cameras: Devices, Features, Lenses, Sensors, and Semiconductors (#IN1104918ID), provides an analysis of the worldwide market for digital still cameras and an overview of the technology that drives it. The report covers digital still cameras by separating them into three categories: (1) compact DSC cameras, (2) digital single lens reflex cameras, and (3) mirrorless cameras.

  • The report covers sensors for all three categories and discusses the influence on quality afforded by sensor optical formats and technology: CCD and CMOS.
  • Semiconductor bills of materials (BOM) are presented for the three categories of cameras and the semiconductor BOM of the matching interchangeable lenses with separate breakouts.
  • The report provides six regional breakouts: the Americas region includes the countries in North and South America; EMEA includes both Eastern and Western Europe; Asia includes India; and the Middle East/Africa region includes Turkey, Israel, and all of Africa.
  • Companies that made contributions to this report include: Ambarella, Aptina, Canon, Olympus, OmniVision Technologies, Sony, STMicroelectronics, Texas Instruments, Toshiba Semiconductor Company, and Zoran.

About In-Stat

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets.

Contact Information

  • Contact:
    Stephanie Ethier
    Senior Analyst
    Email: Email Contact
    Phone: (480) 483-4443

    Rick Vogelei
    Marketing Manager
    Email: Email Contact
    Phone: (480) 483-4476