SOURCE: Clarimed, Inc.

Clarimed, Inc.

September 27, 2011 08:00 ET

Clarimed Launches First-of-Its-Kind Healthcare Rating Agency and Information Reference Site

MIT Bioengineer Founds Company to Meet Immediate Need for Objective Assessment and Rating of Healthcare Products and Services, Harnessing Patient-Friendly Information and Peer Reviews

SANTA CLARA, CA--(Marketwire - Sep 27, 2011) - Health 2.0 Conference -- Clarimed (www.clarimed.com), the first healthcare rating agency, including in-depth, independent healthcare information and reference, is announcing the launch of its online service, featuring fact-based analytical insights into medical devices, diseases, procedures and manufacturers. Founded by MIT bioengineer and McKinsey & Co. veteran Nora Iluri, Ph.D., Clarimed represents the first independent rating agency for healthcare, and, specifically, for medical devices, meeting the need for healthcare information in the gap that exists between scientific portals and medical websites for consumers that cater to fear, uncertainty and doubt.

Most other industries with complicated products, such as automobiles and mutual funds, have successfully launched rating agencies (e.g. JD Powers and Morningstar, respectively) that provide information on products and services as well as ratings to help inform consumers, professionals and institutions. With healthcare lacking such an independent and objective entity, consumers, physicians, purchasing organizations and payers often base their decisions on brand names rather than quality and performance. On the innovation side, without a transparent ratings entity for healthcare products, manufacturers also have less incentive to risk going through another round of FDA approvals for improvements that individual consumers and buyers cannot perceive. While there are some websites that aim to rate providers, there has yet to be a site that rates medical products.

Clarimed's CEO & founder Dr. Nora Iluri is a successful entrepreneur who sold her last start-up company Zoragen, a molecular diagnostics company for prenatal screening and cancer diagnostics.

"Clarimed's mission is to provide well-organized, consumer-focused information, in addition to product ratings and other user experiences and opinions. At a fundamental level, Clarimed will bring transparency to the healthcare market, enabling users to make better healthcare decisions," said Dr. Nora Iluri, founder and CEO of Clarimed.

Beyond Sensational Headlines... Bringing Clarity and Coherence
More than just providing a set of eye-catching headlines and top 10 lists, Clarimed provides an easy to use and increasingly comprehensive healthcare reference to laymen and professionals alike.

Clarimed's Core Features Include:

  • Healthcare topic reference: Standardized, user-friendly, but content-rich information on 125,000+ medical devices, diseases, procedures and manufacturers
  • Healthcare product ratings: Ratings of healthcare products across 3 major (efficacy, safety, usability) and 11 minor dimensions
  • Shared experiences and opinions: Ability to share personal experiences on a particular disease, procedure, or any healthcare products, including how individuals are coping with their problems and how to use or select a particular product
  • In-depth and up-to-date safety information: Recall and adverse event statistics by product, category or company, including trends, type of adverse event (e.g. hospitalization, death), where adverse events typically happen and who are the typical users when something goes wrong
  • FDA approval reference: Detailed information about when and for what a particular healthcare product was approved and what type of changes the manufacturer has made to these products over the years

Clarimed formally launches today at the Launch! session of the Health 2.0 conference in San Francisco.

About Clarimed
Clarimed is the first-of-its kind healthcare rating agency and reference site empowering consumers and professionals with fact-based information to make informed decisions about their healthcare. Clarimed's core analytics and ratings are based on official government data, among others, to provide the most helpful insights into healthcare product quality and performance. Founded by Dr. Nora Iluri, a Ph.D. from MIT and a former McKinsey & Co. consultant, Clarimed is headquartered in Silicon Valley. You can follow Clarimed on Facebook at: http://www.facebook.com/Clarimed or visit the website at: www.clarimed.com.

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