SOURCE: Claritas Inc.

May 23, 2005 08:00 ET

Claritas Announces New Internet-Based Analysis Tool That Demonstrates the Benefits of Cable Advertising

Claritas AdSelect Optimizes Media Buys

SAN DIEGO, CA -- (MARKET WIRE) -- May 23, 2005 -- Claritas Inc., the premier provider of intelligent marketing information and target marketing services, today announced the release of Claritas AdSelect™ -- an Internet-based analysis tool used to show advertisers the geographic advantage of cable and the quality of their coverage areas.

"In today's competitive media environment, advertisers have many options and Claritas AdSelect helps show which locally zoned media give an advertiser the best option," said Claritas Vice President Morris Sneor.

Sneor said Claritas AdSelect has an intuitive interface that guides the user through the analysis process, step by step, so it can be used by salespeople, their support staff and researchers.

"You can show advertisers areas (in their market) with the greatest potential for their product, as well as whether these prospective coverage areas are within their trade area and covered by select cable zones," Sneor said.

Claritas AdSelect allows users to:

--  Perform "what-if" coverage and waste analyses
--  Select zones to optimize each advertiser's buy
--  Map out an advertiser's locations and their competition
--  Process summary reports about markets or advertising sales zones
--  Create custom reports with the key variables for an advertiser's
--  Retrieve pre-arranged groups of information on specific market
--  Publish information to colleagues
--  Copy and paste maps and reports into client presentations
About Claritas

Since 1971, San Diego-based Claritas has been the pre-eminent source of accurate, up-to-date marketing information about people, households and businesses within any geographic area in the United States. Its target marketing services are aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers industry-leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at and

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