SOURCE: Claritas Inc.

May 03, 2005 08:00 ET

Claritas Announces New Internet-Based Analysis Tool That Demonstrates the Benefits of Zoned Advertising

Claritas AdSelect Optimizes Media Buys

SAN DIEGO, CA -- (MARKET WIRE) -- May 3, 2005 -- Claritas Inc., the premier provider of intelligent marketing information and target marketing services, today announced the release of Claritas AdSelect™ -- an Internet-based analysis tool that analyzes markets and advertising sales zones, comparing advertisers' trade areas and optimizing media buys.

"In today's competitive media environment, advertisers have many options, and Claritas AdSelect helps show which locally zoned media give an advertiser the best options," said Claritas Vice President Bruce Wilkinson.

He said Claritas AdSelect has an intuitive interface that guides the user through the analysis process, step by step so it can be used by people in the field, sales support and research.

"You can compare an advertiser's market with your ad sales zones, select those the advertiser wants to reach and show how these selected zones outperform competitive media," Wilkinson said.

Claritas AdSelect allows the user to:

--  Perform "what-if" coverage and waste analyses
--  Select zones to optimize each advertiser's buy
--  Show how many subscribers each advertising sales zone reaches
--  Map out an advertiser's locations and their competition
--  Incorporate external data sources - Automotive or Audited Circulation
    Counts
--  Process summary reports about markets or advertising sales zones
--  Create custom reports with the key variables for an advertiser's
    market
--  Retrieve pre-arranged groups of information on specific market
    demographics
--  Publish information to colleagues
--  Copy and paste maps and reports into client presentations
    
Claritas AdSelect also helps answer important questions about an advertiser's market, including:
--  Which advertising sales zones maximize the coverage of an advertiser's
    high potential market areas?
--  How do these zones' optimal coverage of an advertiser's trade area
    compare with a competitor's coverage?
--  How much less waste do these zones generate compared with a
    competitor?
--  What areas offer the client high potential for growth?
--  What demographics, consumer expenditure estimates or PRIZM NE®*
    segments characterize the advertiser's market?
    
* PRIZM NE is Claritas' signature lifestyle segmentation system that ranks the population into 66 segments based on a socio-economic scale.

About Claritas

Since 1971, San Diego-based Claritas has been the pre-eminent source of accurate, up-to-date marketing information about people, households and businesses within any geographic area in the United States. Its target marketing services are aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers industry-leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.

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