SOURCE: Claritas Inc.

May 23, 2005 08:00 ET

Claritas Introduces ConsumerPoint CE

Powerful Target Marketing System Now Available for Canada

SAN DIEGO, CA -- (MARKET WIRE) -- May 23, 2005 -- Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the release of ConsumerPoint® CE, the Canadian edition of Claritas' comprehensive target marketing software system. The new product is being made available through a strategic partnership with Toronto-based Environics Analytics Group, a marketing services company that specializes in geodemographic-based segmentation.

"Canada is an important market for many U.S.-based companies, and we're delighted that marketers targeting Canadian consumers will now have access to ConsumerPoint's powerful marketing capabilities," said Claritas President and CEO Robert Nascenzi.

Nascenzi said the system combines Claritas' leading-edge, analytical software and data storage technology with proprietary and third-party Canadian databases from Environics Analytics. ConsumerPoint CE features Environics Analytics' geodemographic segmentation system PRIZM CE, the Canadian version of Claritas' signature segmentation system, PRIZM® NE, as well as demographic data, media behavior, buying preferences and lifestyle information. Among the authoritative sources for this information are Print Measurement Bureau, BBM Canada, Canadian Financial Monitor, Statistics Canada and the Environics Group.

"ConsumerPoint CE is a solution our clients have been waiting for," said Jan Kestle, President of Environics Analytics. "The innovative design that Claritas has come up with results in easy access to the latest data. And the software is very intuitive, a kind of marketing intelligence on a chip. As always, we are pleased to be working with Claritas in offering market analysis tools that work for marketers on both sides of the border."

ConsumerPoint CE is powered by PRIZM CE, which Claritas and Environics Analytics introduced last September. Like PRIZM NE, the Canadian system classifies consumers into 66 lifestyle types with catchy names that reflect the demographics of the neighborhood where they live. In the PRIZM CE system, some of those names include Cosmopolitan Elite, Electric Avenues, Les Chics and Lunch at Tim's. Sixteen segments share the same name and similar demographic profile with PRIZM NE segments, such as Money & Brains, Young Digerati and Big Sky Families.

ConsumerPoint, which was first introduced in May 2001, blends what clients uniquely know about their customers with Claritas' marketplace benchmarks, updated demographics and market infrastructure. It provides the essential reports, charts and maps in Claritas' traditional Who, What, Where, How sequence to analyze behavioral profiles, lifestyle correlations, market potential and target concentration and media preferences.

About Environics Analytics

Environics Analytics Group Inc. is a Toronto-based marketing services company that specializes in geodemographics-based segmentation, site evaluation modeling and custom analytics. The company's flagship product is a segmentation system called PRIZM CE, which helps marketers understand and communicate with 66 distinct types of Canadians reflecting their lifestyles, purchase behaviors and social values. PRIZM CE is also available for use with key Canadian media, marketing and GIS databases and tools -- from Environics, Statistics Canada, PMB, BBM Canada, NADbank, Ipsos-Reid, Polk Canada, InfoCanada, ESRI Canada, TeleAtlas, Rogers Publishing, CSCA, C4SE and Canada Post. Environics Analytics is part of the Environics group of companies that also includes Environics Research and Environics Communications Inc. To learn more about Environics Analytics and its services, visit its website at

About Claritas

San Diego-based Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at and

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