SOURCE: Claritas Inc.

November 30, 2006 12:01 ET

Claritas Releases Latest Version of ConsumerPoint Software Application

Most Prominent of New Features Is Seamless Integration of Customer Databases

SAN DIEGO, CA -- (MARKET WIRE) -- November 30, 2006 -- Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the release of ConsumerPoint® 4.0 -- the latest upgrade to its powerful target marketing software system that offers a series of new features -- the most prominent being the capability to provide seamless integration with customer databases.

This new capability is housed within the Profile Creation Utility, a feature first introduced in ConsumerPoint® 3.0 that provides a quick, simple three-step process for creating customer profiles from a raw customer file.

"With this latest feature, ConsumerPoint can now read directly from multiple file types and more sophisticated database architectures, such as Oracle and Microsoft SQL," explained Jason Norfolk, Claritas' Director of Product Management.

"Clients can quickly summarize their customer databases to create and import the behavioral profiles and geo-summarized data that are essential for customer analysis projects," he added.

Norfolk said another key feature is the List Creation Utility, which allows users to select a client database, define filters, such as segment codes, geographic regions or transactional client data, and create a targeted list of customers matching the filter criteria.

"This enables users to get the right cross-sell messages to the right customers," Norfolk said.

Other new ConsumerPoint features include:

--  2006 Geographic Update - New data from the 2006 Claritas Update,
    providing new boundaries and segment distributions.
--  Updated profile databases - 2006 Household and Neighborhood
    Demographic profiles in addition to recently released Mediamark Research
    Inc., Simmons Research and NPD/Crest Restaurant profiles.
--  New customer consumption reports and maps - Analyze customer
    consumption data using two new locator domain topics -- Actual Consumption
    and Actual vs. Potential Consumption.
--  New Lift Chart - Analyze how targeting with segmentation can provide
    "lift" over untargeted marketing campaigns with the new Profile Comparison
    Lift Chart view.
--  Segment distribution by geo-unit - Segment distribution reports of
    households by geo-unit, on all reports detailed by geography now accessible
    by clicking any geounit's geography code.
ConsumerPoint, which was first introduced in May 2001, blends what clients uniquely know about their customers with Claritas' marketplace benchmarks, updated demographics and market infrastructure. It provides the essential reports, charts and maps in Claritas' traditional Who, What, Where and How sequence to analyze behavioral profiles, lifestyle correlations, market potential, target concentration and media preferences.

About Claritas

Since 1971, San Diego-based Claritas has been the pre-eminent source of accurate, up-to-date marketing information about people, households and businesses within any geographic area in the United States. Its target marketing services are aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers industry-leading consumer segmentation systems, consulting services and software applications for site and market analysis, advertising sales and customer targeting. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at and

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