SOURCE: Clarizen


May 17, 2011 09:00 ET

Clarizen Emphasizes U.S. Operations With Addition of Joelle Kaufman as Chief Marketing Officer

Kaufman's Hire Is Key Addition to U.S. Leadership and Marks Clarizen's Rapid Growth

SAN MATEO, CA--(Marketwire - May 17, 2011) - Clarizen, the award-winning SAAS work execution software company, today announced that Joelle Kaufman has joined the company as Chief Marketing Officer. Kaufman's hire adds executive-level oversight in North America and signifies the company's expanding group of US-based customers and intention to grow the company's presence in the western hemisphere. Currently 80 percent of Clarizen's 1,000-plus customers are based in the United States. Kaufman will work in the company's U.S. headquarters located in San Mateo, Calif. and will manage global marketing, support national and global sales and convey U.S. market requirements to the Israeli product team. She is reporting directly to Clarizen's CEO.

"With Joelle's experience and proven results, Clarizen will continue its global market growth and enable our customers to execute all types of work faster and better," said Avinoam Nowogrodski, co-founder and CEO of Clarizen. "Throughout her career, Joelle has helped companies scale and become the unquestioned leader in their market. I am confident she will capitalize on Clarizen's current momentum to expand our footprint in the United States and globally."

Kaufman brings a strong, results-driven background to Clarizen, with more than fifteen years of experience in corporate and product marketing, sales and business development. Previously, Kaufman was Senior Vice President of Marketing at Adify Corporation, the online advertising network acquired by Cox Enterprises for $300 million in 2008, now part of Cox Digital Solutions. Kaufman played an instrumental role in establishing Adify as a market and thought leader in online advertising industry and elevated Adify's corporate profile leading up to and following the acquisition.

Before joining Adify, she served as Vice President of Marketing and Sales Development at Reactivity Inc., a provider of XML networking solutions that Cisco acquired in 2007. There she was responsible for all corporate, product and field marketing and directed the expansion of the company's product line. Prior to that, Kaufman was the business manager of web services (SOA) strategy and products at RSA Security and formerly served as a Regional Sales Manager and Senior Product Manager at the company. Additionally, she has held management, channel, strategy and product marketing positions at Lifespire, NetDynamics (part of Sun Microsystems), Firefly Networks and Deloitte Consulting. Kaufman is also a member of the board of advisors at SocialShield and SkinnyScoop. She earned an MBA from Harvard Business School as a Baker Scholar and received a BA degree in organizational studies from the University of Michigan.

"Clarizen gives employees autonomy and executives control which results in a real-time enterprise that wins more -- serving customers, creating new products and generating more value. Clarizen is changing the way people work," said Kaufman. "I studied organizational design and have been a part of hundreds of teams, but never saw a complete solution to managing the group work dynamic -- until now. Clarizen has the potential to impact organizations around the world by making them work smarter and more profitably."

About Clarizen
Clarizen makes work execution software that powers the modern enterprise by helping employees and companies work better, smarter and faster. Employees can more efficiently manage and complete the highest-value tasks on time and in budget. Companies have direct visibility into work being accomplished and can course correct and/or plan resources accordingly to maximize results and profits. Clarizen's philosophy of 'robust simplicity' translates into products that model and enhance the way an enterprise works, while its 'user-first' design results in rapid adoption and acceptance across the enterprise.

Founded in 2005, Clarizen is privately held with offices in Hod Hasharon, Israel, and San Mateo, Calif. The company is backed by leading venture capital firms Benchmark Capital, Carmel Ventures, DAG Ventures and Opus Venture Capital and has raised more than $36 million in total investment.

Clarizen's customers include UPS, Autodesk, Anritsu, ESRI, Lenovo, and NBC Universal. For more information, visit

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