SOURCE: MyPublicInfo

September 26, 2007 08:00 ET

Class Action Lawsuit Leaves Identity Theft Victims Vulnerable

IdentitySweep Offers 60-Day Free Protection for 40 Million Compromised Discount Shoppers

ARLINGTON, VA--(Marketwire - September 26, 2007) - MyPublicInfo, Inc. (www.IdentitySweep.com), the leading provider of identity scoring and identity theft monitoring solutions for consumers, announced today that a 60-day free usage of its signature IdentitySweep product will be provided to the millions of victims of the TJ Maxx data breach. TJX Companies, Inc. announced details of the settlement of customer class actions on September 21, 2007. Although this settlement included three years of credit monitoring, Ben Cammarata, Chairman of TJX, posted a video on the TJX.com website earlier this year, acknowledging that credit monitoring does NOT detect fraud. The video has since been pulled from the company's site.

"The settlement provided by TJX Companies, Inc. attempts to stop the devastating damages caused to the millions of victims, even though their Chairman acknowledges that credit monitoring will not guard against future debit card fraud and still exposes critical information to hackers," said Pat Dane, CRO of MyPublicInfo. "By offering free enrollment for IdentitySweep, those who have been compromised can rest assured that their information is now safe through the use of sophisticated identity scoring." An example of exactly what can happen once a consumer's identity is stolen can be seen here: http://www.identitysweep.com/videos.aspx.

Dating back to 2003, the data breach at TJ Maxx, Marshalls and other TJX stores left millions of consumers vulnerable to identity theft. It is believed that the number of exposed cards exceeded the 40 million that were exposed two years ago when CardSystems Solutions Inc. was hit with a similar attack. The large amount of debit card and PIN information that has been potentially exposed is especially hazardous.

Victims of the TJX data breach will now be able to get a full 60-day free trial for the entire IdentitySweep service, including Recovery Butler, a complete identity restoration service. Please visit www.IdentitySweep.com/TJMaxx for details.

IdentitySweep is the first real-time identity management service available for use at http://www.IdentitySweep.com/. The service empowers users to proactively protect their personal information and avert identity crimes through innovative software tools that "sweep" the Internet for their personal information. IdentitySweep searches databases and chat rooms for Social Security numbers, debit and credit card numbers, and other consumer information that has been hacked, stolen or breached.

About MyPublicInfo

MyPublicInfo, Inc. was founded in Arlington, Virginia in 2004 and is the leading provider of consumer identity scoring and identity management services. MyPublicInfo sells the most comprehensive consumer products available through www.IdentitySweep.com and www.MyPublicInfo.com, partner web sites, and other marketing channels. For more information or orders, please go to www.mypublicinfo.com.

Contact Information

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