SOURCE: Marble Slab Creamery

November 13, 2007 08:08 ET

Classic Dessert Gets Makeover: Marble Slab Creamery Introduces Pumpkin Ice Cream Pie for the Holiday Season

Ice Cream Pie Provides Customers With a New Twist to Traditional Thanksgiving Dessert

ATLANTA, GA--(Marketwire - November 13, 2007) - Marble Slab Creamery, innovator of the frozen slab concept and known for providing customers with the highest quality, super-premium, homemade ice cream, announced today the introduction of its Pumpkin Ice Cream Pie for the Thanksgiving holiday. The seasonal offering comes on the heels of the company's first time offering of pre-packed pints and quarts, which provides customers with a convenient way to enjoy premium, homemade ice cream in the comfort of their home.

"This holiday season, we want to offer a unique way for people to spice up their holiday dessert menus. Our Pumpkin Ice Cream Pie provides a novel way to enjoy the traditional holiday dessert," commented Jenn Johnston, senior vice president of QSR brand marketing for NexCen Franchise Management, parent company of Marble Slab Creamery. "Our newly expanded line of take-home ice cream treats makes it even more convenient for people to liven up their holiday meals and enjoy decadent desserts in the comfort of their homes, especially during the busy holiday season."

Each Pie is made fresh daily with homemade pumpkin ice cream in a graham cracker crust topped with freshly made whipped cream and a sprinkle of cinnamon. Marble Slab Creamery will offer the Pumpkin Ice Cream Pie at the suggested retail price of $16.95 through the holiday season.

Additionally, gift cards are available this season at Marble Slab Creameries for the ice cream lovers on holiday shopping lists.

For more information on Marble Slab Creamery, please visit www.marbleslab.com.

About Marble Slab Creamery (www.marbleslab.com)

Marble Slab Creamery currently owns more than 375 locations worldwide, including the United States, Puerto Rico, Canada, Bahrain, Kuwait and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available, with product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous "mixins," including fresh fruits, fine nuts, sweet candy, and cookies. In 2007, Marble Slab was acquired by NexCen Brands, Inc. (NASDAQ: NEXC), a public brand acquisition and management company that focuses on three verticals: retail franchising, consumer branded products, and quick service restaurant ("QSR") franchising.

About NexCen Brands, Inc. (http://www.nexcenbrands.com)

NexCen Brands, Inc. is the premier 21st century vertically integrated global brand acquisition and management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, and Pretzelmaker® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.