SOURCE: Unilever

April 09, 2007 05:00 ET

Classic Fairytales Get a Modern Update

Grey's Anatomy's Kate Walsh Stars in 21st Century Fairytale Webisodes Produced by Caress Body Wash

GREENWICH, CT -- (MARKET WIRE) -- April 9, 2007 -- While little girls may still dream of being princesses in classic children's fairytales, today's women cast themselves as more exotic -- even mysterious -- characters, according to a poll from Caress Body Wash. In celebration of women unleashing their mysterious sides and in support of the launch of the new Caress Exotic Oil Infusions body washes, Caress is debuting two original Webisodes. The three-minute shorts are modern-day twists on Cinderella and Beauty and the Beast starring Kate Walsh aka Dr. Addison Montgomery on ABC's top rate drama "Grey's Anatomy." The Webisodes debut at www.caressfairytales.com on Monday, April 9.

"These modern-day fairytales offer all of the enchantment of the original ones, while allowing the 'princesses' to show more mysterious and exciting sides of themselves, "says Walsh. I think every woman has dreamed of doing that at one point in her life."

Helping women unleash their mysterious side at www.caressfairytales.com

Viewers can tune in to www.caressfairytales.com to watch the drama unfold and experience modern-day fairytales first-hand with the following interactive elements:

--  Customizable fairytales that allow women to upload photos of
    themselves and their "prince charming" to create their own happily ever
    afters and email to friends
--  A create-your-own virtual prince charming that can be emailed to
    friends
--  A chance to win exotic real life experiences including a trip to an
    exotic destination of choice or belly dancing lessons
--  Giveaways of free samples of the new Caress Exotic Oil Infusions body
    washes
    
Discovering the magic of Caress Exotic Oil Infusions

The new Caress Exotic Oil Infusions body washes include a unique combination of cream and exotic oils leaving skin beautifully silky and smooth to help women enchant everyone around them. The cream oil body washes are available in two variants, Moroccan and Japanese (SRP $3.99). The cream oil bar is available in Moroccan (2-bar - SRP $2.99, 4-bar - SRP $3.99, 6-bar - SRP $4.99 and 8-bar - SRP $6.49 packages).

About Caress:

Caress®, the beauty brand known for products that leave skin silky soft and smooth, offers an exceptional variety of moisturizing beauty bars and body washes that embrace the playful side of beauty. A global Unilever brand and trusted name for more than 30 years, Caress® is the No. 2 beauty bar in the market and known for its original bar, Daily Silk. Caress is available in food, drug, mass outlet, club and value stores nationwide. For more information, please visit www.caressskin.com.

Editors' Note: Photos are available via the Associated Press Photo Network and on the Internet at Feature Photo Service's link through http://www.newscom.com

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