Classmates Online, Inc.

Classmates Online, Inc.

April 05, 2005 08:30 ET

Classmates Online, Inc. Launches New Platform

StayFriends.se to Serve 396,000 Students and 7,000 Schools Attention: Business/Financial Editor RENTON, WA AND JARFALLA, SWEDEN--(CCNMatthews - April 5, 2005) - Classmates Online, Inc. Launches New Platform for
Sweden's No. 1 Online Reconnection Community

StayFriends.se to Serve 396,000 Students and 7,000 Schools

Classmates Online, Inc. (www.classmates.com), a United Online, Inc. (Nasdaq: UNTD) company, announced today that its Klasstraffen.com service, the No. 1 reconnection community in Sweden, is now part of its StayFriends platform and brand. StayFriends.se (www.stayfriends.se) launched today and now serves Klassträffen's more than 396,000 students and 7,000 schools, providing useful new features and benefits.
"We combined the strengths of our companies StayFriends GmbH in Germany (www.stayfriends.de) and Klassträffen AB in Sweden to create a new StayFriends platform that provides members of both services useful new features to find, connect and stay-in-touch with friends," said Classmates CEO and President Michael Smith.
"Sweden has a well developed market for paid Internet services. StayFriends.se now offers Gold memberships with additional features and benefits for an annual fee of 169 SEK (about $24 USD). We will also continue to offer free Basic memberships, so everyone can list themselves and find their school friends," said Otto Rimmerfeldt, founder and CEO of Klassträffen AB, which operates StayFriends.se.

About Classmates Online, Inc.

Classmates Online, Inc., founded in 1995 and based in Renton, WA, is a leader in online community-based networking. The company operates Classmates.com (www.classmates.com), connecting millions of members throughout the U.S. and Canada with friends and acquaintances from school, work and the military. Its Classmates International subsidiary also operates leading community-based networking sites in Sweden, through Klassträffen Sweden AB (www.klasstraffen.com), and in Germany, through StayFriends GmbH (www.stayfriends.de). Classmates Online is a wholly owned subsidiary of United Online, Inc. (Nasdaq: UNTD). For more information about United Online and its Internet subscription services, please visit www.untd.com.

Press Contacts:
John Uppendahl, Vice President of Public Relations & Community Affairs
john.uppendahl@classmates.com, 425.917.4933

Joanne Petitto, Public Relations & Community Affairs Manager
joanne.petitto@classmates.com, 425.917.4927

Online pressroom: www.classmates.com/cmo/about
IN: EDUCATION, INTERNATIONAL

Contact Information

  • John Uppendahl, Vice President of Public Relations & Community Affairs, Classmates Online, Inc.
    Primary Phone: 425-917-4933
    E-mail: john.uppendahl@classmates.com