SOURCE: ClassPass

April 23, 2015 20:22 ET

ClassPass Acquires fitmob to Expand the World's Largest Membership for Fitness Experiences

Industry Leaders Join Forces to Bring Consumers and Businesses Together at Unprecedented Scale

NEW YORK, NY--(Marketwired - Apr 23, 2015) - ClassPass, the premier fitness membership, today announces its acquisition of fast-growing San Francisco-based fitmob. This acquisition will create the world's largest network of studios and gyms available to consumers for a fixed monthly price. As part of the deal, fitmob's co-founders Raj Kapoor and Paul Twohey along with other fitmob team members will be joining ClassPass to support key initiatives out of San Francisco.

ClassPass, founded in June 2013 by Payal Kadakia and Mary Biggins in New York City, is already the world's largest network of fitness studios, helping people work out across 34 cities in three countries. To date, ClassPass has fostered over 4,000,000 class reservations at over 4,000 partner studios and gyms. Combining its partner offerings with fitmob and its trainer-led community classes give users unprecedented access to thousands of fitness providers, creating an enormous opportunity for studios, gym owners and trainers to market their businesses to an engaged and active consumer base.

The boutique fitness studio trend that started with Pilates and yoga has exploded in the past few years. With this deal, these independent gyms, studios and trainers have one platform they can use to promote their offering and fill classes, making it simpler than ever to generate incremental revenue for their businesses. For consumers, ClassPass enables them to book workouts with a fixed monthly subscription, eliminating the hassle and cost associated with booking classes at several studios or having multiple gym memberships.

"We're excited to welcome the fitmob community into the ClassPass family to create the best and broadest fitness network for our members and the largest global fitness community for our partners," said Payal Kadakia, ClassPass co-founder and CEO. "ClassPass and fitmob share a common goal of motivating people to live an active lifestyle and we're glad to be joining forces to help realize that mission."

fitmob was launched by Raj Kapoor and Paul Twohey in January of 2014, when they saw an opportunity to better connect fitness enthusiasts with independent trainers in their area through a mobile app and later added gyms and studios.

"ClassPass and fitmob have reinvented the $78B fitness industry to bring unprecedented choice to consumers and new customers to local fitness businesses," said Raj Kapoor, CEO and co-founder of fitmob. "We have created a dream team of innovators who are excited to continue to find better ways to connect consumers to the amazing studios, trainers and gyms all around us."

To sign up, visit http://classpass.com/

About ClassPass
ClassPass is the world's largest platform for fitness. With ClassPass, customers get access to the best boutique boutique fitness classes and gyms nationwide with one monthly subscription. There are tens of thousands of classes available to ClassPass members, including cycling, Pilates, yoga, boot camp, strength training, dance, and more. For more information, visit http://classpass.com/.

About fitmob:
fitmob is redefining the gym in the digital age delivering unique group workouts with top trainers, gyms, and studios in your neighborhood. fitmob is founded by Paul Twohey, previously co-founder of Ness Computing & early engineer at Palantir, and Raj Kapoor, previously co-founder/CEO of Snapfish, MD at Mayfield Fund and Lyft's first VC investor. fitmob's mission is to empower an active, global community through wellness. The company is based in San Francisco. For more information, visit www.fitmob.com

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