S C Johnson

S C Johnson

July 06, 2011 11:06 ET

Clean, Polish, Protect-Footwear's Best Defense Against Harsh Canadian Winters

Fashion Expert, Adrian Mainella Provides Tips for Keeping Footwear New

BRANTFORD, ONTARIO--(Marketwire - July 6, 2011) -

Editors Note: There are 2 photos associated with this release.

S C Johnson, owner of the TANA® brand of shoe care products, is pleased to announce its partnership with fashion expert, Adrian Mainella. Adrian is an international television host, journalist and freelance writer whose programs have aired in over 75 countries. Mainella gained exclusive access to the international fashion stage as the host of the iconic television program Fashion File.

Adrian will act as a spokesperson for the brand highlighting key shoe trends and care tips, so the TANA® consumer can look polished from head-to-toe. Caring for fashion footwear is crucial, particularly during winter months.

With the winter months approaching, Canadians know very well that rain, slush and salt wreck havoc with footwear. Being prepared for the harsh effects of winter not only means buying proper footwear, but applying the proper care to ensure boots and shoes look their best. The shoe care experts at TANA®, and fashion expert, Adrian Mainella, offer the following easy 3-step shoe care process, for keeping shoes lustrous this fall and winter:

Easy 3-Step Shoe Care System from TANA®

1. CLEAN –Extended wear and tear can makes shoes dull and lifeless. The first step to great shiny shoes is to remove dirt and debris. For Leathers – use TANA® Cleaning Lotion and soft cloth to remove dirt and lessen salt stains. For suede and nubuck – use TANA® Suede & Nubuck cleaning brush to lift and remove dirt.

2. POLISH – After cleaning, apply a coloured cream polish, spray or wax to revitalize footwear. Leathers will become soft, supple and revitalized with TANA® leather waxes and polishes. Match the appropriate colour to the shoe or use a neutral formula for fool-proof shine. Apply polish with a soft shoe brush and buff with a specialized cloth to maximize shine. For a quick shoe-shine on the go, try the TANA® Express Shine Sponge. For suede and nubuck, use the right colour spray to make suede shoes and boots look like new.

3. PROTECT – The secret to minimizing cleaning, and longer-lasting footwear, is the use of a protectant spray before, and during its life. Protectant sprays create a shield to resist elements like water, slush and dirt. When a shoe store sales associate offers a spray product with your next shoe purchase, say "yes, please". It really makes a difference. Be sure to apply before the first wear, and after every time the footwear is cleaned and polished!

Fashion Experts know how clean shoes can make or break a look. Fashion Partner and Advisor for TANA®, Adrian Mainella, offers the following insight:

"I focus on grooming a client from head-to-toe so they always look their best", said Adrian Mainella, Fashion Expert to the stars, and Canadian fashion designer. "Most of my clients invest in high-end designer clothes and shoes. What good is a fabulous wardrobe, if your shoes and leather accessories are not cleaned and groomed properly? Canadian women can apply the same footwear care tips provided by TANA® to ensure they are red-carpet ready at all times", said Adrian.

"An unkempt pair of shoes can break a look and we all can agree that first impressions are everything, whether you are attending a social event, going out on a date, going to a job interview or business meeting. I recommend using TANA® shoe care products to maintain and extend the life of fashion footwear, especially if it is a considerable fashion investment. The shoe care experts at TANA® have developed an easy shoe care routine that women and men can use at home, to keep their footwear looking fantastic for a very long time", concludes Adrian.

TANA® shoe care products are available at mass retailers and finer shoe stores across Canada. For more information on TANA® products, please visit www.tana.com.

About S C Johnson and Son, Limited

S C Johnson and Son, Limited is based in Brantford, ON, Canada and has approximately 400 employees. Its parent company, SC Johnson is a family-owned and-managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care and insect control. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 125-year-old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com.

To view the photo of Adrian Mainella, please visit the following link: http://www.marketwire.com/library/20110705-Adrian701.jpg

To view the photo of TANA SHOE CARE Products, please visit the following link: http://www.marketwire.com/library/20110705-TANAFamily800.jpg

To view Adrian Mainella's Fall/Winter 2011 Footwear Picks, please visit the following link: http://media3.marketwire.com/docs/fw2011.pdf

For a product fact sheet, please click on the following link: http://media3.marketwire.com/docs/TANA-Product_Fact_Sheet%20_Fall_Winter_2011.pdf

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