SOURCE: Rock of Eden

June 11, 2013 11:21 ET

Clean Water Is Good Karma

Rock of Eden Fine Jewelry, an Online Jewelry Retailer Based out of Orange County, CA Is Supporting Charity: Water in Bringing Clean Drinking Water to Underdeveloped Countries With the Simple Purchase of One Necklace

NEWPORT BEACH, CA--(Marketwired - June 11, 2013) - Diseases from unsafe water and unsanitary conditions kill more people every year than war and all other forms of violence. Imagine if you had no clean water, and spent hours each day walking to the nearest river to collect unclean water for your family to drink and bathe with. While this might seem unimaginable, it's a reality for 800 million people in developing countries.

With the simple purchase of just one karma necklace, Rock of Eden Fine Jewelry will directly donate $65 to charity: water, which is enough money to provide clean drinking water for one child in parts of Sub-Saharan Africa, South East Asia and South America. This donation not only provides clean drinking water, but freedom -- freedom to spend time learning and working, rather than spending hours each day walking to get water. Charity: water is a non-profit organization bringing clean drinking water to the people living without it by building ground wells and additional water technologies appropriate to the specific environment and situation.

"When I visited an African village many years ago, I was struck by how connected the people were to their natural resources," said Elizabeth Hargreaves, co-founder of Rock of Eden Fine Jewelry. "They slept with their livestock-- their greatest asset -- to protect them. In some ways our "civilized" way of living has disconnected us from our resources and each other. Supporting a clean water cause reminds us of how far we have come and how far we have to go."

Like charity: water, Rock of Eden Fine Jewelry wants to help those in need -- whether the need is emotional support, a safe place to sleep, or clean drinking water. Rock of Eden believes that luxury goods companies, such as themselves, have a responsibility to give back in ways that meet essential needs to people in less fortunate circumstances.

The karma necklace features a rose gold vermeil bar with the word KARMA imprinted in black letters on a delicate 15.5 inch chain. The necklace is a great conversation starter and a way to remind others to practice good karma. It makes a great solo statement, or can be worn layered with additional trendy necklaces.

To help Rock of Eden Fine Jewelry support charity: water by purchasing a karma necklace, click here. If you prefer to make a direct donation to charity: water and skip the necklace, click here. With each karma necklace purchase, Rock of Eden Fine Jewelry will directly donate $65 to water project costs, funding long-lasting clean water solutions for people in need. When the projects are finished, charity: water will provide the exact communities we've helped using photos and GPS coordinates.

About Rock of Eden Fine Jewelry

Rock of Eden Fine Jewelry was formed with one simple idea: love to give. Offering a mix of well-made contemporary jewelry and unique vintage finds, Rock of Eden Fine Jewelry has something to match every person's style and budget. Recent collections include an Urban Tribal and Pinks and Spikes collection. Rock of Eden is passionate about enjoying and sharing beautiful jewelry, and wants to bring back the love of giving. The company works with a number of charities and causes, and is always accepting new charity partnerships, local and global. www.rockofeden.com

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