SOURCE: Winning Brands Corporation

April 18, 2008 08:45 ET

CLEAN1™ Outdoor Cleaner Deliveries Begin to Home Hardware Stores

April Spring Market Was First Showing for Group's Orders

BARRIE, ON--(Marketwire - April 18, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) ( reports that its CLEAN1™ brand of outdoor cleaner was available for the first time for orders from Home Hardware associate stores at the group's Spring Market, April 13-15th. Home Hardware is a group of approximately 1,000 associated retailers located coast-to-coast and is a member of Alliance International LLC, the third-largest hardware and building materials partnership in North America. It had been announced earlier that CLEAN1™ had gained permission to begin sales through Home Hardware stores and that the Spring Market would be the formal launch point. The orders now taken at the show by participating dealers follow the first orders placed for CLEAN1™ in North America at an earlier reported Val-Test show in Naples, Florida.

With recent progress in developing the basic jingle elements for the new brand, and firm orders now in hand from a broad range of participating Home Hardware stores, Winning Brands will complete the radio and television commercial associated with this brand and commence the company's 2nd broadcast initiative.

There is currently no dominant category leader for "outdoor" cleaners -- a category that CLEAN1™ has been specifically designed to fill. Power washers, boats, bikes, BBQs, siding and swimming pools are only some of the popular lifestyle and industrial applications for the advanced cleaning solution. As the retailer partnerships of Winning Brands grow in number, this broadening of the company's advertised product base helps to provide continuing momentum for growth within these partnerships, representing business that is in addition to Winning Colours® Stain Remover -- the company's first high profile consumer product.

Winning Brands CEO Eric Lehner remains conservative in his characterization of this development and its implications. "We are doing what we said we would do -- and that is one of the corner stones of developing an enterprise of any value. Projections, possibilities and potential are all meaningless unless there is the follow-through. Now that we have CLEAN1™ going into a sufficient number of retailers to justify advertising initiatives, we are going to do what people have come to expect of us -- keep building! What matters more than situations on any single day is the pattern. Does the company invest its resources into developing momentum that will gain a life of its own -- that's the thing to look for. Also, the more solid we are in our home market of North America, the more likely we are to arrange distribution abroad. CLEAN1™ is now emerging and can begin to do for us in 2009 what Winning Colours® Stain Remover is already starting to do now."

Winning Brands will announce the broadcast schedule for CLEAN1™ on TV as soon as the production of the TV commercial is finished.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours®, KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Winning Brands Corporation
    11 Victoria Street, Suite 220A
    Barrie, Ontario, L4N 6T3
    Office Direct (705) 737-4062