SOURCE: Omniture

Omniture

June 08, 2009 07:58 ET

Clear Channel Radio Selects Omniture to Analyze & Measure Visitor Engagement

Global Media and Entertainment Company Cites Advanced Audio, Video and Social Media Measurement as Key Reasons to Upgrade From HBX Web Analytics to Omniture SiteCatalyst

OREM, UT--(Marketwire - June 8, 2009) - Omniture (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Clear Channel Radio has selected Omniture SiteCatalyst to drive increased visitor engagement. Through this multi-year contract, Clear Channel is upgrading to SiteCatalyst from HBX Web analytics in order to take advantage of additional capabilities that SiteCatalyst offers, including the ability to measure on-demand audio, videos and other social media entertainment. In addition, Clear Channel expects to gain more flexibility in reporting on the performance of its site's navigation structure, ad campaigns and other elements unique to its business.

Clear Channel joins leading media brands such as Comcast, Cox Newspapers, Discovery Communications, Meredith Corporation, NBC Universal, Scripps Networks and others who already use SiteCatalyst to understand and measure online visitor behavior. Reaching 22MM unique visitors each month, Clear Channel delivers a variety of media and on-demand content via its digital properties, which feature audio streaming, music videos, mobile downloads and entertainment news. Using SiteCatalyst, Clear Channel will better understand visitor interests and media preferences, allowing the company to develop and deliver content that is more relevant to its diverse audience demographics.

"Omniture's best in breed product provides us and our advertisers with true and validated metrics about our audience and their behavior thus creating greater accountability to our clients," said Gerrit Meier, Chief Operating Officer of Clear Channel Radio's digital unit. "SiteCatalyst also allows us to better identify visitor trends and tailor our programming accordingly."

Using SiteCatalyst, Clear Channel will also be able to identify which ads are being clicked on the most -- and which areas of the site ads perform the best -- potentially ranking ad performance by subject matter and site placement. With this information, Clear Channel can ensure its advertising partners are more effectively optimizing their marketing spend.

"On-demand media and entertainment companies are embracing social media as a way to extend their reach to the audiences they serve," said Chris Harrington, president, worldwide sales and client services at Omniture. "As these sites continue to generate higher volumes of visitors, it has become increasingly important to ensure each consumer is presented with media consumption channels particular to their interests. SiteCatalyst helps companies accomplish this objective by providing real-time information on site performance, ultimately driving increased customer loyalty and visitor satisfaction."

Prior to SiteCatalyst, Clear Chanel was using HBX Web analytics -- a product of Visual Sciences, Inc., which was acquired by Omniture in 2008. SiteCatalyst is part of the Omniture Online Marketing Suite -- the industry's first integrated set of optimization applications for visitor acquisition, conversion, online analytics and multi-channel analytics. The integrated suite brings together Omniture's applications following several strategic acquisitions, new product development and an ecosystem of application, agency and services partners that utilize and integrate with Omniture products. Customers can select from Omniture products and hundreds of partner applications to use individually or in combination.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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