SOURCE: ClearAccess

ClearAccess

September 16, 2010 07:15 ET

ClearAccess® Publishes Broadband Market Study, Reveals Consumers Will Pay $.99 to $2.99 for Connected Home Applications

Independent Research Focused on Support Experience, Churn, and Willingness to Pay for New Services

VANCOUVER, WA--(Marketwire - September 16, 2010) -  ClearAccess, a leading provider of managed broadband solutions, has completed an extensive study establishing the market value of next-generation broadband applications. The first "ClearAccess Connected Home Experience Index" research white paper provides a quantitative look at specific price points and consumer willingness to purchase applications such as whole-home parental controls, home network remote access and home bandwidth optimization.

The ClearAccess report found that ideal monthly prices for these applications range from $.99 to $2.99 per application, and take rates vary based on factors such as number of Internet-connected devices in the home. One finding that stood out was that 21 percent of all consumers indicated willingness to pay a monthly fee for whole-home bandwidth monitoring, but that number increases to 41 percent for homes containing four to six Internet-enabled devices. Service providers are using the ideal price point data from the report to develop real-world business cases and new, innovative consumer applications.

The report was designed by ClearAccess, who partnered with independent research firm Portable Insights to carry out the national study. This is the first in a series of studies intended to provide insight for Internet service providers (ISPs) on how to successfully deploy their own managed applications and create additional revenue streams.

ClearAccess provides TR-069-based applications management to more than 60 telecommunications and cable operators. It leveraged its own product offerings as part of the survey.

"Providing consumers with a visual demonstration of the ClearVision® platform in action gave us deeper insight into willingness to pay for these connected home applications," said Steve Gorretta, Director of Product Marketing at ClearAccess.

The ClearAccess report also provides insight into consumers' customer support concerns and their reasons for switching ISPs, which contributed to subscriber churn drivers. The findings point to 17 percent of all respondents indicating that they experience Internet outages on a weekly basis. Gorretta draws an important connection between that experience and new revenue opportunities, "54 percent of all subscribers indicated their ISP support experience impacts the decision to buy additional services, and if they have a poor experience they are much less likely to buy."

With customers actively rolling out these managed applications today, ClearAccess plans to extend its research to small and medium business applications, and also begin crafting research for additional applications planned to launch later this year.

The white paper is available as a free download on the ClearAccess website: www.clearaccess.com.

About ClearAccess
ClearAccess offers service providers new possibilities in broadband deployments including the ability to manage TR-069 compliant gateways and other home or office networking devices. The ClearVision Management and Applications Platform reduces operational costs, and provides an applications platform for delivering new revenue generating consumer services over a variety of network types including Cable, DSL, Fiber, and Wireless. For more information, visit the ClearAccess website at www.clearaccess.com.

Contact Information

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