SOURCE: Illinois Technology Association (ITA)

Illinois Technology Association (ITA)

Illinois Technology Association (ITA)

April 07, 2011 15:19 ET

ClearEdge Marketing Wins Exclusive Affinity Partner Recognition With Illinois Technology Association

Marketing Firm Becomes ITA's First Recommended Marketing Provider

CHICAGO, IL--(Marketwire - April 7, 2011) - The Illinois Technology Association (ITA) named ClearEdge Marketing the exclusive marketing firm of its prestigious Affinity Partner Program. The honor recognizes ClearEdge's commitment to the industry and its proven ability to provide smart, effective marketing solutions that drive revenue growth for technology companies. 

The Affinity Partner Program is designed to help ITA members find firms that consistently support the Illinois technology industry by offering superior products, solutions and customer service. Affinity Partner firms help members spend time growing their businesses rather than sourcing and selecting service providers.

"ClearEdge is highly recommended and a perfect fit for the ITA Affinity Partner Program," said ITA President Fred Hoch. "The company is a recognized marketing thought leader, participates regularly at industry events and is respected by its clients. ClearEdge has experts with distinct experience serving IT professional services and software firms. We believe that ClearEdge offers our members a competitive advantage."

Founded in 2006, ClearEdge has earned multiple long-standing client relationships with technology services and software companies. The ITA/ClearEdge partnership provides ITA members access to an award-winning, dedicated partner that offers the following services:

  • Branding and messaging
  • Digital/interactive
  • Marketing campaigns
  • Public relations
  • Sales collateral
  • Event support

"ITA is a premier organization representing a vibrant business community. ClearEdge is honored to be selected as its exclusive marketing partner because ITA stands for the best in technology in Illinois," said ClearEdge President Leslie Vickrey. "We look forward to helping ITA members advance their marketing efforts and grow their own businesses."

ClearEdge operates an outsourced marketing model that offers:

  • A virtual department on a project basis or monthly retainer,
  • On-demand internal marketing for companies facing marketing bandwidth issues,
  • An opportunity for small- to medium-sized companies to invest in strategic and hands-on marketing programs without the cost of employing industry veterans, and
  • A team of strategic and tactical marketing professionals with experience managing global marketing operations.

ClearEdge will chair the ITA Public Relations Roundtable on Wednesday, May 25, from 8:30 - 10:30 a.m. For more information on the event and to register, click here. More information about the Affinity Partner Program, click here.

About ClearEdge Marketing
ClearEdge Marketing provides innovative marketing solutions to small- and medium-sized IT professional services, staffing and software firms around the world. The firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time, experienced marketing department without the associated overhead costs. Companies that rely on ClearEdge's expertise include Harvey Nash, TechServe Alliance, SPR Companies, CARA, EdgeLink, Galmont Consulting and Hollstadt & Associates.

ClearEdge Marketing is a WBENC-certified Women's Business Enterprise headquartered in Chicago. To learn more, please visit www.clearedgemarketing.com.

Facebook: www.facebook.com/clearedgemarketing
Twitter: www.twitter.com/clearedgemktg
Blogs: www.clearedgemarketing.com/blog

About the ITA
The Illinois Technology Association (ITA) is a driving force behind the growth of Illinois' vibrant technology industry. We are relentless in championing the development and application of technology, from start-up companies to industry leaders, leveraging the transformative nature of technology to revolutionize industries. ITA uniquely capitalizes peer-to-peer collaboration, networking, and access to experts across the breadth of business to cultivate the Illinois technology industry. The unique and powerful integration of these valuable and experienced resources differentiates the ITA as a source of accelerated growth for the technology industry of Illinois. For more information about ITA, please visit www.illinoistech.org.

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