Clearly Canadian Beverage Corporation
OTC Bulletin Board : CCBEF

Clearly Canadian Beverage Corporation

May 20, 2005 14:57 ET

Clearly Canadian Announces First Quarter Financial Results

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - May 20, 2005) - Clearly Canadian Beverage Corporation (OTCBB:CCBEF) today reported unaudited consolidated financial results for its first fiscal quarter ended March 31, 2005. (ALL FIGURES BELOW AND IN THE ATTACHED SCHEDULES ARE STATED IN U.S. DOLLARS.)

Net loss from operations for the three months ended March 31, 2005 was $881,000 or $0.85 per share (per share figures have been adjusted to reflect the 10:1 consolidation which was completed subsequent to the quarter end) on a basic and diluted basis on sales revenues of $1,728,000, compared to a loss of $497,000 or $0.71 per share on a basic and diluted basis on sales revenues of $2,934,000 for the three months ended March 31, 2004. Operating loss (Gross Profit less Selling, General and Administrative expenses) for the three months ended March 31, 2005 was $738,000 or $0.71 per share compared to $430,000 or $0.61 per share for the three months ended March 31, 2004. The Company attributes the decline in sales to working capital constraints that prevented the Company from providing more funding for field marketing activities and sales drives in the first quarter.

In the first quarter, the Company completed certain additional debt and equity financing that facilitated some of the Company's more immediate working capital needs. However, in order to successfully and effectively complete the implementation of the Company's corporate restructuring plan, significant additional funding was necessary. Subsequent to the first quarter ending, Clearly Canadian held its annual and special general meeting on April 29, 2005 and presented a corporate restructuring and financing plan to shareholders. The resolutions put forth at the meeting were favourably passed by the shareholders and, in light of such shareholder approval, the Company is now proceeding with matters related to completing its transactions involving BG Capital Group Ltd. and Standard Securities Corporation as announced in previous news releases.

"We believe that our current financial restructuring will place Clearly Canadian on a more solid foundation to move forward as a competitive player in the alternative beverage industry. Upon completion of the anticipated equity financings, Clearly Canadian will be in a position to implement strategic regional marketing and sales programs and to build our inventory base to support our more aggressive selling efforts," said Douglas L. Mason, President and C.E.O. of Clearly Canadian Beverage Corporation. "In the second quarter, we will concentrate on expanding availability of brand Clearly Canadian by working closely with our distributor network in a collaborative effort to develop additional focus on the brand and open new accounts. These efforts will be complemented by the hiring of Area Market Specialists in key selling regions across the United States, whose role is to increase distribution of brand Clearly Canadian and to provide brand building support at the selling level within the Company's distribution network in an effort to promote increased sell through and sales volume," said Mason.

Selling, general and administrative expenses from operations were $1,274,000 for the first quarter ended March 31, 2005 compared to $1,303,000 for the same period in 2004. The Company is continuing to closely control its spending in many areas of selling, general and administrative expenses.

Gross profit margins from operations were 31.0% for the three months ended March 31, 2005 compared with 29.8% for the corresponding period in 2004. This represents gross profit of $536,000 for the three months ended March 31, 2005 compared to $873,000 for the corresponding period in 2004. The increase in gross profit margin in 2005 is attributable for the most part to a change in the Company's sales mix, with a higher percentage of total sales being from its private label and oxygenated water segments (as compared to the first quarter of 2004, which included sales from its Reebok brands during its sell off period with lower gross profit margins).

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian® sparkling flavoured water and Clearly Canadian O+2® oxygen enhanced water beverage, which are distributed in the United States, Canada and various other countries. Additional information about Clearly Canadian may be obtained on the world wide web at

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's ability to raise additional debt and/or equity financing to fund operations and working capital requirements, the Company's analysis of its current and future sales and sales trends, its product distribution systems, as well as anticipated changes thereto, the Company's expectations regarding the effects of its restructuring efforts and its product distribution, promotional and marketing activities and the potential benefits of such changes, efforts and activities on its results of operations in future periods. Actual results may differ materially from those currently anticipated due to a number of factors including, but not limited to, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.


Douglas L. Mason, President and C.E.O.

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks, including CLEARLY CANADIAN®. CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, produce, distribute and market CLEARLY CANADIAN® and CANADIAN O+2®.

AS AT MARCH 31, 2005 AND DECEMBER 31, 2004
(in thousands of United States dollars, except where indicated)

March 31 December 31
2005 2004
$ $

Current assets
Cash and equivalents 75 78
Accounts receivable 1,043 600
Inventories 700 524
Prepaid expenses, deposits and other assets 179 167
1,997 1,369

Long-term investments 29 29

Assets held for sale 413 415

Property, plant and equipment 2,209 2,252

Prepaid contracts 89 116
4,737 4,181

Current liabilities
Bank indebtedness 522 272
Accounts payable and accrued liabilities 3,956 4,150
Customer deposits 50 69
Short term debt 2,540 1,248
7,068 5,739

Long-term debt 1,955 1,957
9,023 7,696
Shareholders' Equity

Capital stock
200,000,000 common shares without par value
10,000,000 preferred shares with a par value
of CA$1 each
10,803,682 (2004 - 10,338,682) common shares
without par value
10,430,682 (2004 - 9,965,682) common shares
without par value 58,687 58,590
815,000 (2004 - 815,000) 165 165
1,694,336 (2004 - 1,694,336) 36 36

Equity component of convertible debenture 26 26

Contributed surplus 810 810

Cumulative translation adjustment (1,240) (1,253)

Deficit (62,770) (61,889)
(4,286) (3,515)
4,737 4,181

(in thousands of United States dollars, except where indicated)

Unaudited Unaudited
March 31 March 31
2005 2004
$ $

Sales 1,728 2,934

Cost of sales 1,192 2,061

Gross profit 536 873

General and administrative expenses 632 608
Selling expenses 642 695
Amortization of property, plant and equipment 32 31
Other expense 27 6
Financing costs 46 -
Interest on short-term debt 50 17
Interest on long-term debt 14 13
Royalty revenue (26) -
1,417 1,370

Loss before income taxes (881) (497)

Provision for income taxes - -

Loss for the period (881) (497)

Deficit - Beginning of period (61,889) (56,280)

Prior period adjustments
Adoption of new accounting standards - (523)

Deficit - End of period (62,770) (57,300)

Basic and diluted (loss) earnings per share
(post consolidated) (0.85) (0.71)

Weighted average shares outstanding
(post consolidated) 1,035,835 699,151

Contact Information

  • Clearly Canadian Beverage Corporation
    Valerie Samson
    Manager, Communications
    800-663-5658 (USA) or 800-663-0227 (Canada)
    Clearly Canadian Beverage Corporation
    Clive Shallow
    Manager, Shareholder Relations
    800-663-5658 (USA) or 800-663-0227 (Canada)