Clearly Canadian Beverage Corporation
OTC Bulletin Board : CCBEF

Clearly Canadian Beverage Corporation

November 02, 2005 09:00 ET

Clearly Canadian Announces Strategic Initiatives for 2006

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Nov. 2, 2005) - Clearly Canadian Beverage Corporation (OTCBB:CCBEF) -

Leveraging brand equity and focusing on innovation and growth

CLEARLY CANADIAN BEVERAGE CORPORATION a marketer of premium alternative beverages, including Clearly Canadian® sparkling flavored water and Clearly Canadian O+2® oxygen enhanced water beverage, today announced its proposed business strategies and initiatives in an effort to once again establish itself as a leader in the New Age Beverage sector.

With a new financial partner in BG Capital Group Ltd., and new management in place, Clearly Canadian is looking to lead the alternative beverage sector by leveraging on its strong brand equity and history of innovation of products (which includes not only its core sparkling flavored water but also "Orbitz", a unique, natural fruit-flavored beverage with colorful gel spheres that seemed to defy gravity, and "Reebok Fitness Water", which was one of the initiators of the now burgeoning enhanced water category).

In the coming year, Clearly Canadian intends to focus on growth and innovation. Refinanced and corporately restructured, Clearly Canadian's plans revolve around a number of strategic initiatives, including:

- Returning to its roots of innovation by creating new and exciting products in growth segments of the New Age Beverage industry;

- Creating a new presence for the Company's core Clearly Canadian® sparkling flavored water with a refreshing new look for the brand that will trade on its established history;

- Expanding on the Company's private label business by utilizing its technical and quality assurance expertise;

- Entering into profitable alternatives to further utilize the Clearly Canadian brand name, including licensing opportunities that could increase exposure of the brand;

- Assembling an industry-wise Advisory Board that will enhance the Company's strategies to market; and

- Continuing to expand key relationships with distributors and retailers to improve availability of the Company's products.

- Returning to profitability through the successful implementation of our business strategies and other intended initiatives.

"Clearly Canada's namesake isn't the simple product of marketing-our well established trade name already enjoys strong recognition. We plan on leveraging our existing brand equity and awareness as we attempt to return to an improved leadership position in the New Age Beverage industry," said Brent Lokash, President of Clearly Canadian Beverage Corporation. "In 2005, the Company raised in excess of US$5.7 million in equity financing. We now have a very strong financial partner in BG Capital Group who recognizes the depth and value of the Company's commitment to broadening distribution and availability of brand Clearly Canadian and to exploring profitable alternatives to further utilize the Clearly Canadian brand name," said Lokash.

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian® sparkling flavored water and Clearly Canadian O+2® oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Additional information about Clearly Canadian may be obtained on the world wide web at www.clearly.ca.

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's ability to raise additional debt and/or equity financing to fund operations and working capital requirements, the Company's analysis of its current and future sales and sales trends, its product distribution systems, as well as anticipated changes thereto, the Company's expectations regarding the effects of its restructuring efforts and changes to its product distribution, promotional and marketing activities and the potential benefits of such changes, efforts and activities on its results of operations in future periods. Actual results may differ materially from those currently anticipated due to a number of factors including, but not limited to, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.

CLEARLY CANADIAN BEVERAGE CORPORATION

Brent Lokash, President

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks, including CLEARLY CANADIAN®. CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, produce, distribute and market CLEARLY CANADIAN® and CANADIAN O+2®.

Contact Information

  • Clearly Canadian Beverage Corporation
    Valerie Samson
    Manager, Communications
    800-663-5658 (USA) or 800-663-0227 (Canada)
    vsamson@clearly.ca
    or
    Clearly Canadian Beverage Corporation
    Clive Shallow
    Manager, Shareholder Relations
    800-663-5658 (USA) or 800-663-0227 (Canada)
    cshallow@clearly.ca
    www.clearly.ca