Clearly Canadian Beverage Corporation
OTC Bulletin Board : CCBEF

Clearly Canadian Beverage Corporation

November 08, 2005 09:00 ET

Clearly Canadian Corporate Update

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Nov. 8, 2005) - CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB:CCBEF) in its news release dated June 2, 2005, announced the appointment of Mr. Matthew Hoogendoorn as Chief Financial Officer. Mr. Hoogendoorn came to the Company through BG Capital Group Ltd. Mr. Hoogendoorn has recently assumed greater responsibilities within the BG Capital organization, and as a result, will no longer have the available time to act as the Chief Financial Officer for Clearly Canadian. The Company will be looking for a new Chief Financial Officer and, in the interim, Mr. Brent Lokash, the President of Clearly Canadian, will be assuming the position of CFO until a replacement for Mr. Hoogendoorn can be recruited.

As one of the many steps the Company is taking in its efforts to reduce costs and return to profitability, Clearly Canadian has determined that it will relocate its head office to take advantage of more cost effective space that will better suit the needs of its current staff and operations. This relocation will result in a significant reduction of the Company's general and administrative expenses in 2006. Effective November 28, 2005, Clearly Canadian Beverage Corporation will relocate its head office to 2267 West 10th Avenue, Vancouver, B.C. V6K 2J1. Further contact information can be obtained by visiting the Company's web site at

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian® sparkling flavored water and Clearly Canadian O+2® oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Additional information about Clearly Canadian may be obtained on the world wide web at

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's ability to raise additional debt and/or equity financing to fund operations and working capital requirements, the Company's analysis of its current and future sales and sales trends, its product distribution systems, as well as anticipated changes thereto, the Company's expectations regarding the effects of its restructuring efforts and changes to its product distribution, promotional and marketing activities and the potential benefits of such changes, efforts and activities on its results of operations in future periods. Actual results may differ materially from those currently anticipated due to a number of factors including, but not limited to, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.


Brent Lokash, President

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks, including CLEARLY CANADIAN®. CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, produce, distribute and market CLEARLY CANADIAN® and CANADIAN O+2®.

Contact Information

  • Clearly Canadian Beverage Corporation
    Valerie Samson
    Manager, Communications
    800-663-5658 (USA) or 800-663-0227 (Canada)
    Clearly Canadian Beverage Corporation
    Clive Shallow
    Manager, Shareholder Relations
    800-663-5658 (USA) or 800-663-0227 (Canada)