June 19, 2014 09:00 ET Refines Their Offering in the Pursuit of the Best Customer Experience in Online Optical

VANCOUVER, BRITISH COLUMBIA--(Marketwired - June 19, 2014) - Canada's largest online eyewear retailer,, is refining its offering to the Canadian marketplace to deliver even greater value to their growing customer base. The brand is strengthening its mantra of 'The better way to buy eyewear' by addressing another consumer adoption hurdle. They are removing shipping and handling fees for their glasses customers.

"Our mission has always been to provide our customers with the best quality products with the speed and convenience they deserve, and at a price that makes eyewear-fashion accessible," said Lawrence Scotland, Canada Marketing Manager for "We are constantly improving our customer experience so that every customer touch point adds value. When you purchase from, the experience is part of the product." will refine their brand promise to focus on three pillars- experience, value, and fashion.'s vertical integration allows the retailer to offer its customers unrivaled benefits. No hassle 365 day returns and the opportunity to try any frame with your prescription free for 15 days, makes for a consumer friendly purchase experience. Along with the development of its own exclusive brands such as Derek Cardigan, Kam Dhillon and Joseph Marc, will continue to develop, respect and expand relationships with brand manufacturers to add to its growing portfolio of top designer styles. "These are the things that matter most to our customers and we have always been a brand that listens and responds to the voice of the customer," Scotland said. "We look forward to working with our brand partners to leverage our market-leading reach in the Canadian marketplace."

As part of the repositioning, the online eyewear retailer has ended its long running First Pair Free promotion. The program has been successful with over 1,000,000 customers having been introduced to the ease of buying eyeglasses online. Now, is looking to refine their offering to the Canadian market to focus on everyday value for every customer. "Ending the First Pair Free promotion is a positive move for our customer experience. We don't want to restrict people in their pursuit of value. Our goal is to provide that value every day and give the customer choice and an experience that is unmatched in online optical."

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About is the largest optical ecommerce company in Canada. Owned by Essilor International, the family of websites offers an extensive, in stock selection of prescription eyewear, contact lenses and sunglasses. Since 2000, continues to make vision care more accessible through the web. is based in Vancouver, B.C. with over 600 employees worldwide. For more information about, please visit

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