January 31, 2008 18:46 ET

ClearSale Adds Quova to Fraud Management Platform

Aims to Reduce Manual Reviews by a Third, Whilst Increasing Accuracy Levels

MOUNTAIN VIEW, CA--(Marketwire - January 31, 2008) - Quova, Inc., the leading worldwide provider of Internet geolocation data and services, today announced that ClearSale, Brazil's leading risk management solution for online retailers, has chosen Internet geolocation data from Quova to significantly bolster its fraud scoring platform. The company aims to help improve efficiency levels by reducing unnecessary time spent on manually reviewing transaction requests by approximately one third and simultaneously increasing the accuracy of rejected transactions.

Following an evaluation of local IP geolocation data providers, ClearSale made a decision to choose Quova, the international leader in the sector. Not only did it then have access to a wider range of data, but it could allow its customers to begin to confidently offer international transactions rather than just domestic, thereby increasing potential revenue levels.

"We strive to integrate the leading technologies into ClearSale's fraud management platform and so when we came to choose a provider of geolocation data, Quova was the standout player," said Pedro Chiamulera, CEO, ClearSale. "We have recently secured a major contract with the Brazilian online retailer which handles 60 percent of all e-commerce transactions in Brazil. The clincher for this deal was that we could provide fast and accurate geolocation data enabling Americanas to reduce its manual reviews from 15 to 10 percent. There is no doubt that Quova has positively changed the way in which online retailers carry out business in Brazil."

Prior to rolling out to, ClearSale analyzed six months worth of historical data, approximately 1.6 million transactions, by running it through the risk scoring platform and judging it on the real IP data from that period. The analysis brought up a number of interesting results, including previously unknown and highly differing risk profiles of each state in Brazil.

"ClearSale is a great example of where Quova can add huge amounts of value to existing or new payment and anti-fraud solutions with the speedy delivery of up to the minute IP information," commented Marie Alexander, CEO, Quova. "Fraud is an undeniable problem for retailers of all sizes, but when transaction volumes are as high as those experienced by the likes of, reducing the manual effort by even five percent can pay huge dividends to a business model in the long term. We're delighted that we've helped ClearSale to grow its business in turn and look forward to continuing to expand our relationship with them in the future."

ClearSale currently references a number of characteristics including geographic location and line speed, having seen particularly high instances of fraud from dial-up Internet connections in certain Brazilian states. In the future it hopes to expand its use to cover the rapidly growing mobile device sector, a market in which Quova announced new intentions through its partnership with Mexens Technology in June 2007.

About Quova

Quova gives online businesses the ability to determine the geographic location of their Web site visitors. The company offers the most comprehensive, deeply researched and reliable location data available today -- without compromising individual privacy. More than 300 companies of all sizes use Quova's data and services to detect and prevent fraud, ensure regulatory compliance, manage digital content rights distribution, and localize ads and web content. The company's customer base includes Microsoft, Major League Baseball, American Express, the BBC, Ladbrokes and Cisco Systems, and investors include Mobius Venture Partners and IDG. Quova was founded in 2000 and is based in Mountain View, California with European Headquarters in Amsterdam.

Contact Information

  • Contacts:
    Shelley Risk
    Horn Group for Quova
    Email Contact