SOURCE: ClearStory Systems

April 21, 2008 08:00 ET

ClearStory Systems to Present Marketing Workflow Automation Track and Sponsor "The Expert Experience" Panel at Henry Stewart

WESTBOROUGH, MA--(Marketwire - April 21, 2008) - ClearStory Systems, Inc., an established provider of contemporary digital asset management (DAM) solutions, will be a speaker at the Henry Stewart Conference presenting the Marketing Workflow Automation session as well as a sponsor and participant in the Expert Experience Panel Breakfast. (


Marketing Workflow Automation Track

Bill Sheeran, Director of Product Management, ClearStory Systems, Inc., will present at the Henry Stewart 13th Digital Asset Management Symposium, New York. His session entitled "Marketing Workflow Automation: How to Save Time, Money, and Your Sanity" will focus on key considerations for empowering digital media creation, management, approval and delivery of media assets. Without workflow, automation, and easy integration, DAM is simply a repository. With Marketing Workflow Automation, businesses become empowered, media becomes active, and processes flow. This track will demonstrate how automation improves the end user experience and identify the benefits of automating core digital asset management functions.


Bill Sheeran, Director of Product Management at ClearStory Systems, spearheads ClearStory's product management and product marketing organizations. His current responsibilities include defining product strategy for the company, directing the technical elements of ClearStory's award-winning solutions, managing technology partnerships, and developing the channel. Bill has a decade of experience working in emerging technologies, supporting technical sales, marketing, and business development organizations for several Enterprise Content Management and Digital Rights Management firms.


The Expert Experience Breakfast Panel

The Breakfast Panel will be conducting this year's kickoff breakfast event in the form of a game show titled "Are you smarter than a DAM Expert?" Participants partner with our Experts to correctly answer questions related to digital asset management practices and principles. Similar to the popular television game show, contestants will be offered increasingly valuable prizes including attendee survival kits (gift bags), video iPods, and digital cameras. The session is open to registered attendees and begins promptly at 8:30 am on Monday, May 12th.

The Expert Experience is comprised of a panel from an online community of experts, end users, and technology gurus committed to advancing the field of Digital Asset Management by sharing their visionary ideas and practical experiences, their knowledge of best practices, and their invaluable expertise. The Expert Experience is where visionary ideas meet practical answers. More information on this DAM community can be found at


Bill Sheeran, Director of Product Management as ClearStory Systems, Inc., will be emcee and host of 'Are you Smarter than a DAM Expert?'

The Expert Experience panel includes:

--  Linda Burman is the founder of L.A. Burman and Associates, a leading
    company in the digital and enterprise content management industry. She is
    also a founding member of PRISM Metadata Working Group, and the current
    President of CM PROS (, a collaborative community
    of practice advancing the field of content management.
--  Seth Earley is the principle of Earley and Associates, a firm that has
    performed taxonomy and metadata standards development for DAM and CM
    projects for a wide variety of organizations. Seth is also co-author of
    "Practical Knowledge Management" which focuses on taxonomy as basis for
    knowledge processes.
--  Bill Howard, Digital Media Solutions Lead at Cognizant Technology
    Solutions, advises clients on content architecture, localization and CM/DAM
    integration and convergence strategies.  Bill has been providing consulting
    services on information architecture and content and digital asset
    management for over 10 years.
--  Magan Arthur, Senior Principal Consultant at Infosys Technologies and
    Principal of ACG, is a digital asset management (DAM) pioneer of the first
    hour and has lead complex digital media projects with multi million dollar
    budgets and multi-year project live cycles.
--  Edward M. Leonard, President and Chief Executive Officer of Electronic
    Scriptorium, solves complex information management and data conversion
    problems for corporations, government agencies, libraries, museums and
    other institutions.


The Expert Experience Breakfast Panel: 'Are you Smarter than a DAM Expert?' will occur on Monday, May 12, 2008 at 8:30 a.m.

Marketing Workflow Automation Track, listed under the Technologies Session, will occur on Monday, May 12, 2008 at 11 a.m.


Henry Stewart 13th Digital Asset Management Symposium will be held at the Marriott Marquis in New York, May 12-13, 2008

About ClearStory Systems, Inc.

ClearStory Systems, Inc. is the leader in high-performance, content management solutions for digital media communications. ClearStory software manages the enterprise digital media supply chain, from creation and collaboration, to lifecycle management and delivery, to give companies a competitive advantage, marketing agility, cost avoidance, and maximum efficiency. Backed by premier customer support and service, ClearStory's award-winning products are easy to use and readily align with our customers' business objectives for both a rapid return-on-investment and low total cost of ownership. Visit us at

Contact Information


    ClearStory Systems
    Annette Belanger
    Email Contact
    (508) 870-4000

    Ripple Effect Communications
    Valerie Harding (Media)
    Email Contact
    (617) 536-8887