SOURCE: cleverbridge

March 24, 2008 09:00 ET

cleverbridge's Advanced E-Commerce Platform Allows Software Companies to Increase Revenues Worldwide

Company Expands Operations in U.S. Following Rapid Growth

CHICAGO, IL--(Marketwire - March 24, 2008) - cleverbridge, a provider of advanced e-commerce solutions, today announced the expansion of its operations in the U.S. market, offering software companies worldwide a platform to implement, manage and optimize their online sales and marketing initiatives. The cleverbridge platform is built to meet the evolving demands of software companies and to help companies achieve their business goals. With functionality to enable clients to increase profits through efficient e-commerce, existing cleverbridge clients have seen revenue increases up to 20 percent.

"It's our experience that many software companies are missing out on additional revenues by not optimizing their e-commerce initiatives. With cleverbridge's advanced e-commerce platform, businesses can realize their revenue potential," said Christian Blume, co-founder and CEO, cleverbridge. "Our client-centric approach has proved to be very successful throughout Europe and we plan to bring that same level of client commitment to our U.S. operations."

Unencumbered by legacy systems, the cleverbridge platform is fully integrated, provides transparent data, real-time reporting, efficient e-commerce management and timely checkout process customization. cleverbridge's solution facilitates worldwide payment transactions, manages all partner and affiliate relationships and provides premier anti-fraud protection. To support advanced e-commerce and help software companies achieve their goals, the cleverbridge platform features:

--  An Intelligent Checkout Process -- For optimized transaction
    completion on a global scale, cleverbridge provides a customizable checkout
    process that can be implemented in as little as two business days. Clients
    also have access to cleverbridge's multi-variate testing, which allows for
    the analysis of transactional data to identify the most successful customer
    shopping patterns.
    
--  A Comprehensive Management Application -- A downloadable, client-
    facing e-commerce management application, the Commerce Assistant(SM)
    enables clients to manage and edit hundreds of critical details concerning
    their e-commerce activities. More comprehensive and responsive than web-
    based applications, software companies use the Commerce Assistant to view
    order histories, manage partners, run real-time reports, analyze multi-
    variate testing results, implement marketing campaigns and facilitate
    customer support, among other activities.
    
--  Robust Technology Infrastructure -- cleverbridge's platform is
    designed to meet the unique and evolving needs of high-transaction software
    companies. Its strictly layered architecture is completely scalable and can
    be seamlessly integrated with internal systems or third party vendors, from
    fulfillment services to marketing partners.
    

Los Angeles-based Pixologic, a developer of innovative 2D and 3D software tools for digital artists, relies on the cleverbridge platform to support its international online sales and manage its reseller relationships. Jaime Labelle, chief operating officer of Pixologic, says that the company has seen an increase in customer transactions by eliminating barriers at the checkout process and a reduction in administrative and manufacturing costs as a result of more efficient e-commerce management.

"Pixologic depends on e-commerce for a significant portion of our product sales and we needed a solution with excellent front and back-end service. cleverbridge provides a level of responsiveness that surpasses that of its predecessors by a large margin," Labelle said.

cleverbridge was founded by four former element 5 (Digital River) executives who identified an opportunity to improve upon the overall efficiencies of global online commerce. cleverbridge is expanding its operations into the United States with a new office in Chicago, run by co-founder and Vice President, Craig Vodnik.

Pricing and availability

Depending on initial client requirements, the cleverbridge e-commerce solution can be implemented within a few days. Software companies are charged a percentage of each processed transaction. Additional information about the cleverbridge platform is available at www.cleverbridge.com.

About cleverbridge

Headquartered in Cologne, Germany with an office in Chicago, Illinois, cleverbridge helps software companies implement, manage, and optimize their online sales and marketing initiatives worldwide. Developed by four industry experts in 2005, the cleverbridge advanced e-commerce platform provides the best blend of functionality and performance, designed to help its clients achieve business goals. For more information visit www.cleverbridge.com.

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