May 23, 2016 11:00 ET

Click It or Ticket Campaign Starts May 23rd

Law Enforcement Will Show Zero Tolerance

KANSAS CITY, MO--(Marketwired - May 23, 2016) - Once again, local law enforcement agencies are reminding motorists to Click It or Ticket. As part of the national seat belt enforcement campaign, they will join law enforcement agencies around the country to step up enforcement, just ahead of Memorial Day -- one of the busiest travel weekends of the year.

According to the National Highway Traffic Safety Administration (NHTSA), nearly half of the 21,022 passenger vehicle occupants killed in crashes in 2014 were unrestrained. At night from 6 p.m. to 5:59 a.m., that number soared to 57 percent of those killed. That's why one focus of the Click It or Ticket campaign is nighttime enforcement. Participating law enforcement agencies will be taking a no-excuses approach to seat belt law enforcement, writing citations day and night.

"Every day, unbuckled motorists are losing their lives in motor vehicle crashes," said Susan DeCourcy, Regional Administrator, NHTSA Region 7. "As we approach Memorial Day weekend and the summer vacation season, we want to make sure people are doing the most important thing that can save them in a crash: buckling up."

Males were killed in crashes at almost twice the rate of females; and they have lower belt use rates as well. Of the males killed in crashes in 2014, more than half (53%) were unrestrained. For females killed in crashes, 40 percent were not buckled up.

"If you ask the family members of those unrestrained people who were killed in crashes, they'll tell you-they wish their loved ones had buckled up," added Ms. DeCourcy. "The bottom line is that seat belts save lives. If these enforcement mobilizations get people's attention, and get them to buckle up, then we've done our job."

For more information on the Click It or Ticket mobilization, please visit

Sample tweets:

YOLT just doesn't sound as good as #YOLO. There are no second chances. Buckle your seat belt!

In real life, you don't get a second chance. Wear your seat belt to protect the one life you have!

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