SOURCE: Click Tactics, Inc.

February 13, 2006 09:30 ET

Click Tactics Continues Growth Trajectory, Reports Record Revenue for 2005

WALTHAM, MA -- (MARKET WIRE) -- February 13, 2006 -- Click Tactics, Inc., a leading provider of direct marketing services for Global 2000 companies, today announced continued strong growth for the fiscal year ending December 31, 2005, marking a fourth consecutive year of sharp revenue increases. The company reported a 70% increase in revenues and a 40% increase in its workforce over the previous year. With the close of 2005, the company reports an overall four-year growth rate of more than 250%.

The company also said it experienced healthy increases in its December transaction volumes compared to the prior year, with targeted direct mail transactions up 600% and email communications up 45%. In 2005, more than 50 new marketing programs were implemented for clients across online and offline initiatives.

The company's impressive business performance is driven by Click Tactics' unique ability to deliver more timely and relevant customer communications, while proving incremental value with next generation analytics. Its multi-channel programs deliver break-through results with dramatic improvements in efficiency and conversion rates.

"Click Tactics' intensive growth reflects the urgent need for solutions that quickly and measurably drive up marketing ROI," said Andrew J. Frawley, CEO of Click Tactics. "Our services and technology-based processes don't just increase direct marketing response rates by a little, they drive program success rates to levels never before thought possible. By delivering thousands of timely and targeted communications through multiple channels, our solutions eliminate the traditional barriers to one-to-one communications that move customers to action."

According to Adam Sarner, principal research analyst for Gartner, "Programs that deliver well-timed, relevant marketing offers across multiple channels, out-perform traditional passive approaches by a factor of 10. By leveraging customer-aware channels and customer preferences, marketers can achieve long-term customer loyalty and higher profitability by delivering what customers want, when they want it."

To accommodate the company's expanded workforce, Click Tactics relocated its corporate headquarters in October to 200 West Street in Waltham, Mass. In 2005, the company also received two prominent awards for its high-growth track, strong management team and solid customer base, including placement in the Inc. 500 list of fastest growing private companies and the Deloitte & Touche Fast 50 list of fastest growing technology companies.

About Click Tactics, Inc.

Click Tactics provides marketing services that deliver more timely and relevant customer communications across multiple channels. By combining a proprietary Web services technology platform with business consulting expertise, Click Tactics is able to execute, measure, and improve the most advanced programs of Global 2000 organizations. Click Tactics was named one of the country's top 50 fastest growing technology companies of 2005 by Deloitte & Touche LLP and recognized as one of the fastest growing private companies in Inc. Magazine's Inc. 500. For more information on Click Tactics, visit the company's Web site at

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