SOURCE: Click Tactics, Inc.

September 05, 2007 09:00 ET

Click Tactics and Intrasight Announce Merger Agreement; Click Tactics Announces Strategic Investment From JMI Equity and ABS Ventures in Support of Merger

Combined Company Will Be a Leading Provider of Interactive, Highly Personalized Multi-Channel Communications for Marketers across Several Industries

WALTHAM, MA and SCOTTSDALE, AZ--(Marketwire - September 5, 2007) - Click Tactics, Inc., a leading multi-channel marketing services provider of timely and relevant communications for Global 2000 companies, and Intrasight, the most widely used provider of relationship marketing services in the travel and hospitality industry, today announced a definitive merger agreement. The combined company will provide best-in-class multi-channel marketing program solutions for maintaining, building and strengthening customer loyalty within multiple industry verticals. Intrasight will continue to be based in Scottsdale, Ariz. Click Tactics will remain headquartered in Waltham, Mass.

"The combination of Click Tactics and Intrasight will provide existing and prospective customers with a full array of interactive, end-to-end marketing solutions that encompass database analysis, personalized marketing communications and real-time campaign management," said Andrew Frawley, chief executive officer of Click Tactics. "Intrasight's vast experience in business issues surrounding relationship marketing will complement Click Tactic's ability to work with highly complex program execution, providing our customers with the tools they need to stay ahead of the competition."

Jeff Walters, president of Intrasight, commented, "Click Tactics understands the importance of communicating the right message, to the right person, at the right time. Together, with our strengths in web-based relationship marketing, the combined company will be well positioned to offer highly strategic marketing solutions to customers worldwide. The merger provides us with the foundation to continue to build best-in-class solutions for real-world marketing communications issues well into the future."

Under the terms of the definitive agreement, Mr. Frawley will become chief executive officer of the combined entity and Mr. Walters will continue to run the Intrasight business unit. Mr. Walters also will become the chief marketing officer of the combined company while playing a critical role in developing clients' relationship marketing strategies.

Click Tactics also announced today that JMI Equity and ABS Ventures have made a strategic investment to recapitalize the company in support of the merger. In addition to their funding commitments, JMI and ABS have acquired shares in Click Tactics from TH Lee Putnam Ventures. IDG Ventures and Wakefield will remain as investors in Click Tactics.

"JMI and ABS understand our business well and their capital and strategic counsel will help us achieve our goals of accelerating product development and providing leading communications to customers worldwide," said Mr. Frawley. "With the support of JMI and ABS, we are poised to integrate our business with Intrasight and grow by expanding the combined company's ability to meet the needs of its customers worldwide."

Click Tactics was advised by Fresen & Associates and Shasta Partners on the merger and recapitalization, respectively. JMI and ABS received legal advice from Goodwin Procter.

About Click Tactics, Inc.

Click Tactics is the premier multi-channel marketing services provider of programs and technology that deliver more timely and relevant customer communications. By combining a proprietary Web services technology platform with marketing consulting expertise, Click Tactics is able to execute, measure, and improve the most advanced programs of Global 2000 organizations. Click Tactics was named one of the country's top 50 fastest growing technology companies of 2005 by Deloitte & Touche LLP and recognized as one of the fastest growing private companies in Inc. Magazine's Inc. 500. For more information on Click Tactics, visit the company's Web site at

About Intrasight

Specializing in creating customer acquisition, customer growth and loyalty programs, Intrasight enables brands to deliver marketing communications when, where and how customers want them. Intrasight is an expert at streamlining complex business processes, enabling the creation of perfectly timed, personalized communications across all direct marketing channels. Intrasight is a six-year-old company, working with some of the country's best known brands, including all seven Hawaii visitor bureaus, ARAMARK, Dr Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas, Greyhound, Hilo Hattie,, Lorillard, Macerich, Montage Resorts, Omni Hotels, Pleasant Holidays,, Starwood, Thornburg Mortgage and Tuesday Morning. Additional information on Intrasight can be obtained at

About JMI Equity

JMI Equity, based in Baltimore and San Diego, is a private equity firm exclusively focused on investments in growing software and software-enabled business services companies at all stages of their lifecycles. Founded in 1992, JMI has invested in more than 85 companies throughout North America and has approximately $1.3 billion of committed capital under management. JMI provides the first institutional capital to self-funded companies, partners with management teams to acquire or recapitalize market leading companies and selectively makes investments in early-stage companies. Representative investments include Blackbaud, DoubleClick, DriveCam, Jackson Hewitt, Mission Critical Software, NEON Systems, Transaction Systems Architects, Unica Corporation and Vertafore. For more information on JMI Equity, visit About ABS Ventures

Founded in 1982, ABS Ventures is a Boston-based venture firm focused on software, communications and healthcare device investment opportunities. In addition, the firm will acquire individual venture company positions or partial or complete portfolios of venture-stage businesses from corporate and institutional investors. The firm helps talented management teams build industry leading companies through its contribution of financial, strategic, technical and operational resources. ABS Ventures is backed by leading global institutional investors and currently manages over $320 million in assets. For more information on ABS Ventures, visit

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