SOURCE: Click Tactics, Inc.

November 08, 2006 09:00 ET

Click Tactics Ranked Among Best Email Providers; Announces Integrated Deliverability Solution

Company Recognized for Strength in MultiChannel Services and Deliverability Strategy

WALTHAM, MA -- (MARKET WIRE) -- November 8, 2006 -- JupiterResearch's "Email Marketing Buyer's Guide, 2006" rated Click Tactics, Inc. as one of the industry's top three service-focused email providers. The company was recognized for its outstanding services team and integrated multichannel approach. The report also credited Click Tactics for its successful integration of industry leader Pivotal Veracity's advanced deliverability solution.

"We are delighted to be recognized by Jupiter as a leading provider of multichannel solutions that include strategy, tactics, production, measurement, and improvement," said Andrew J. Frawley, CEO of Click Tactics. "It is especially meaningful and gratifying to know that customer surveys played a critical part in the ranking process, attesting to the real-world value of our services. Our seamless integration with Pivotal Veracity strengthens our value proposition of improving marketing efficiency and program performance. We have several customers who have already used it and improved deliverability."

The Click Tactics/Pivotal Veracity Advantage

With its new integration with Pivotal Veracity, Click Tactics now offers customers the industry's most advanced deliverability solutions, significantly improving campaign performance. In addition to getting advanced data of deliverability to email inboxes across the top Internet Service Providers, the Click Tactics solution enables marketers to design, preview, score, execute and measure multichannel marketing programs.

"Click Tactics provides a seamless integration to our solution and is the first and only ESP to give customers the ability to access our top three delivery optimization services," remarked Deirdre Baird, CEO of Pivotal Veracity. "Without ever having to leave their application, Click Tactics customers can now take advantage of the most innovative capabilities for improving deliverability on the market."

The Click Tactics suite of advanced delivery solutions includes direct calls to Pivotal's eDesign Optimizer that enables marketers to preview email through the eyes of the recipient in all the major email clients before the messages are sent. This ensures that key messages are seen above the "fold" and links and redirects are valid. The eContent Scorer offers one of the most sophisticated scoring processes available -- ensuring email isn't inappropriately identified as spam. The eDelivery Tracker provides a way to track what happens to email after it reaches the ISP/Enterprise, enabling marketers to get a comprehensive view of true inbox delivery rates before a campaign is launched.

About Click Tactics, Inc.

Click Tactics is the premier multichannel marketing services provider of programs and technology that deliver more timely and relevant customer communications. By combining a proprietary web services technology platform with marketing consulting expertise, Click Tactics is able to design, execute, measure, and improve the most advanced programs of Global 2000 organizations. In 2006, Click Tactics was named for the second consecutive year as one of New England's top 25 fastest-growing technology companies by Deloitte & Touche LLP and recognized as one of the fastest-growing private companies in Inc. Magazine's 2005 Inc. 500. For more information on Click Tactics, visit

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