SOURCE: Click Tactics, Inc.

June 12, 2006 09:25 ET

Click Tactics Unveils Direct Marketing Solution to Help Cable and Telecom Cos. Strengthen Subscriber Relationships; Signs on New Customer Atlantic Broadband

WALTHAM, MA -- (MARKET WIRE) -- June 12, 2006 -- Click Tactics, Inc., a leading multi-channel marketing services provider of timely and relevant communications for Global 2000 companies, today announced its series of direct marketing solutions geared to meet the specific subscriber communications needs of major cable and telecom companies. Subscriber STREAM™ 6 enables companies to choreograph tailored correspondence to consumers based on behavior and customer preferences, delivering highly relevant offerings designed to acquire new subscribers, increase revenue per subscriber and improve monthly churn rates. For more information on Subscriber STREAM 6, visit

In conjunction with today's announcement, Click Tactics also reported that Atlantic Broadband, a top 20 U.S. cable operator with more than 250,000 customers along the east coast, has tapped Click Tactics to assist in creating and executing highly-customized and time-driven subscriber communications programs.

"One quality that consistently sets Atlantic Broadband apart is the unique level of service we provide," said Christopher S. Daly, chief marketing officer for Atlantic Broadband. "We take the time to know our customers and their preferences. With Click Tactics, not only can we deliver specific messaging streams for each customer segment, we quickly test and learn which message combinations work best."

In addition to Atlantic Broadband, Click Tactics also works with other cable and telecom industry leaders including Insight Communications and Verizon, as well as providing subscriber management programs for Sirius Satellite Radio.

Subscriber STREAM™ 6

With the Subscriber STREAM 6 series, Click Tactics works with cable and telecom providers to tailor messages to the individual customer similar to an on-demand manufacturing process. It then uses analytics to prove which message variables are having the greatest impact. Working in concert with a company's internal and agency creative teams, Click Tactics delivers unprecedented levels of timely and relevant communication, resulting in 3X to 10X improvement in response rates. The Subscriber STREAM 6 solution is available in three areas of focus:

--  Subscriber STREAM 6 for Acquisition - Leverages potential subscriber
    behavior data, such as a recent home move or service trial, and triggers
    multiple streams of communications designed to help make the sale and stay
    with the customer through the "on-boarding" process.
--  Subscriber STREAM 6 for Cross-Selling - Triggers tailored customer
    upgrade messages based on dynamic customer and market information.
    Streamed information combines product education with personalized offers,
    trials and product bundles to measurably raise cross-selling effectiveness.
--  Subscriber STREAM 6 for Retention - Ensures companies consistently
    reach out to subscribers at the most critical times of the relationship
    (service issues, subscription expiration, service changes, etc.) to
    maintain high customer satisfaction and reduce attrition.  The solution
    enables unprecedented levels of competitive response within specific
    geographies with individually tailored messages.
About Click Tactics, Inc.

Click Tactics is the premier multi-channel marketing services provider of programs and technology that deliver more timely and relevant customer communications. By combining a proprietary Web services technology platform with marketing consulting expertise, Click Tactics is able to execute, measure, and improve the most advanced programs of Global 2000 organizations. Click Tactics was named one of the country's top 50 fastest growing technology companies of 2005 by Deloitte & Touche LLP and recognized as one of the fastest growing private companies in Inc. Magazine's Inc. 500. For more information on Click Tactics, visit the company's Web site at

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