December 19, 2006 08:00 ET

Click-to-Call Important Tool to Drive Customers to Small Businesses

MESA, AZ -- (MARKET WIRE) -- December 19, 2006 -- Click-to-call can increase your ability to get customers to your local business today, says YP Corp. (OTCBB: YPNT), a leading provider of national Internet Yellow Pages and parent company of According to Daniel L. Coury, Sr., CEO of YP Corp., "We incorporated click-to-call into our online listings because when people do a local search online they want to connect to a business right away. With our click-to-call feature a person clicks on our call button and automatically connects the consumer to the business they have found online in seconds."

According to a Nielsen//NetRatings and WebVisible survey, 2006, "Doctors, florists, plumbers and other professionals who make up the service industry found online are significantly benefiting from 'offline conversion' -- the act of shopping online and purchasing offline."

According to the Nielsen//NetRatings and WebVisible report, the most commonly searched services are medical, automotive, home or office repair, financial, and landscaping. Even with sponsored ads, an average 72% of those that clicked a sponsored link also called the vendor and an average 70% of those that clicked and called also made a purchase.

This shows that even with traditional, sponsored, linked ads online, the ability of a customer to call and connect with a business makes the difference between a person seeing a company's information online and making a purchase.

"It is important that a local business' online yellow page listing gives the customer the ability to find and connect with a business immediately through a phone call," said Dan. "Furthermore, our new Web 2.0 internet site will give a business more ability to track and measure the ability of our online yellow page listings and web pages to drive real customers to the business' front door."

For more information go to or call Chris Kostecki at 480-654-9646.

About YP Corp.

YP Corp. is America's Local Online Yellow Pages™ and offers businesses a simple and affordable way of creating a web presence and marketing their products and services to local audiences online. The Company offers an Internet Advertising Package which provides advertisers preferred placement in yellow page search results and their own Mini Webpage™ where they can provide potential customers with details about their products and services.

Forward-Looking Disclaimer

This press release may include statements that constitute "forward-looking statements," which are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Forward-looking statements involve risks, uncertainties and other factors that may cause actual results, performance or achievements of YP Corp. and its subsidiary to be materially different from those expressed or implied by such forward-looking statements. Specific forward-looking statements contained in this press release include, but are not limited to, the Company's anticipation that both dilution costs and accounts receivable will decrease, while cash flow increases.

Factors that may affect forward-looking statements and the Company's business generally include but are not limited to (i) the risk factors and cautionary statements made in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2005; and (ii) other factors that YP Corp. is currently unable to identify or quantify, but may exist in the future.