SOURCE: Click4Advisor

March 21, 2007 17:30 ET

Click4Advisor® Has Four-Year Head Start on Skype Prime

Mature Service Cites Huge Member Base, Millions of Advice-Based Voice Commerce Minutes, Comprehensive Feature Set, Group Management, Offline Flexibility, and 'Half-Cost' Pricing as Competitive Advantages Over Skype Prime

PLEASANTON, CA -- (MARKET WIRE) -- March 21, 2007 -- SPG Solutions, operator of Click4Advisor, the world's leading turnkey voice commerce solution for the phone advice industry, today responded to Skype Prime's launch with a detailed comparison of its Click4Advisor service and the new Skype product.

Click4Advisor, launched in 2004, has set the standard for enabling voice commerce to the advice industry for the past four years. Providing a constantly improving solution for individual advisors and Group Managers of advisors, Click4Advisor's multiple patent-pending system has tens of thousands of active advisors and paying clients, has connected millions of advice-based minutes and transacted millions of voice commerce dollars. It has developed an unrivalled industry-specific feature set that now enables the most efficient, reliable and productive advice-industry commerce possible.

While Skype Prime is limited to online connectivity, Click4Advisor operates a fully integrated, offline, toll-free IVR system for advisors and clients, providing significantly more revenue opportunity. While Skype Prime is limited to individual advisors, Click4Advisor empowers Group Managers to manage all aspects of their own Advisor Groups, including payroll, with a comprehensive Group Manager-specific platform, providing significantly more business opportunity and management controls.

Skype Prime charges a 30% service fee. Click4Advisor's longstanding technology service fee is 15%, providing significantly more net revenue to advisors and Group Managers. While it is unclear how Skype Prime will support Advisors on payment charge-back issues, Click4Advisor aggressively pursues and minimizes charge-backs, providing significantly less lost revenue.

Concluding, Click4Advisor's experience has led to the development of a deep, rich and meaningful feature-set, a substantial active advisor and client base comfortable with the system, a flexible low-cost multi-channel call connection service, and a unique group management platform, all things Skype Prime lacks.

For details on Click4Advisor, visit

About Click4Advisor

Click4Advisor, an SPG Solutions service, is the world's leading voice commerce platform empowering Advisors to establish and manage a phone-based Advice business. The multiple patent-pending turnkey solution records transactions, manages accounting and payroll, and includes features like availability and appointment scheduling, callback request and queuing, and promotions creation and tracking. Tens of thousands of Advisors and Clients agree: Click4Advisor is the most powerful and user-friendly platform available. Skype Prime is a service of eBay Companies.

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