SOURCE: Clickatell


October 13, 2009 02:00 ET

Clickatell Chosen as Finalist for '09 Mobile Excellence Awards 'Best Mobile Viral Campaign'

US State Department's Deployment of SMS President Obama Speech Excerpts Continues to Draw Worldwide Attention as 'Mobile Town Hall Without Borders'

REDWOOD CITY, CA--(Marketwire - October 13, 2009) - The Mobile Excellence Awards (MEA), produced by Little Monster Media, announced its finalists for 2009 at an exclusive Show Stoppers press event at CTIA. Clickatell has been recognized in the "Best Mobile Viral Campaign" category for its industry-first SMS campaign in partnership with the US State Department, which sent 'live' text messages to global citizens during President Obama's Cairo and Ghana speeches earlier this year. One of the most coveted and influential awards programs in mobile entertainment, media & technology, the MEAs profile the best of the best in mobile entertainment, media, marketing & technology.

"We were delighted to work with President Obama's team in getting a very important message of hope, responsibility and reconciliation out to the people of Africa and Middle East -- and, perhaps more importantly, being able to give people a voice whether they were in Ashanti, Ghana or Amman, Jordan," said Pieter de Villiers, Clickatell CEO. "More than 4 billion people have mobile phones that can send and receive SMS -- no other technology has been able to democratize communications in a such a profound way."

This year's MEAs will take place on December 7th, 2009 in Los Angeles, CA, and will celebrate the best in mobile entertainment, creativity, and breakthroughs from all walks of the mobile ecosystem. Judged by industry luminaries, the Mobile Excellence Awards are sponsored in part by GoTV Networks, Virgin Mobile, GameStop Digital Ventures, Saffron Digital, Keynote Systems Azuki Systems, and supported by industry-leading organizations such as GSMA Mobile Innovation, Wireless Industry Partnerships, ShowStoppers, Axis PR, Mobile Monday, ITV Alliance, Billboard, Mobile Monday LA, RCR Wireless, Mobile Marketer, Wireless Week, MobiAdNews, MobilizedTV, and many others.

Nominated for its innovative work with the US State Department, Clickatell implemented two distinct mobile messaging campaigns to deliver SMS excerpts to people around the globe during the Cairo and Ghana historic speeches given by President Obama. Creating a "Mobile Town Hall Without Borders," this mobile text campaign reached the masses of people who might not traditionally have a 'voice' during these events. To view a video of the white house administration talking about the success of the Ghana event, please view Actual SMS responses from the speeches can still be viewed at For more information on today's news, please visit

About Clickatell

Clickatell enables businesses, governments and communities to leverage the ubiquity of mobile messaging to inform, alert, notify, transact, interact and share information. Delivering mobile messaging solutions since 2000, Clickatell is a global leader in mobile communications specializing in SaaS messaging services and Bulk SMS gateway connectivity to small, medium and large enterprises in a variety of vertical markets. Reaching 775+ networks in more than 200 countries, Clickatell serves 8,300 customers including BBC, Continental Airlines, First National Bank, Metropolitan Life, Oracle, Shell, and other industry leaders. Clickatell has also formed strategic partnerships with a number of industry leaders including RSA Data Security, Entrust, S1 Corporation, Postilion, mFoundry, Fundamo, and others. Clickatell products and services increase customer acquisition, improve loyalty and build trusted brands through direct, personal, easy, and immediate communications. A Sequoia-backed company, Clickatell is headquartered in Redwood City, CA, and has offices in South Africa.

About Mobile Excellence Awards

The Mobile Excellence Awards profile the latest in mobile entertainment, including media, marketing and technology. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem. For more information, please go to

Little Monster Media

Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.

Contact Information

  • PR & Media Contact for Mobile Excellence Awards
    Sarah Miller
    Axis PR
    310 276.2220
    Email Contact

    PR & Media Contact for Clickatell US
    Kelly Brieger
    Email Contact

    PR & Media Contact for Clickatell MEA
    Kerryn-Leigh Anderson
    Zenkai Communications
    Email Contact