SOURCE: Clickatell


October 20, 2009 02:05 ET

Clickatell and Premiere Global Services' Roll Out Enterprise Text Messaging to Customers in South East Asia

Enterprise Software Integrates Clickatell SMS for Flight Status, Delivery Reminders, Trade Confirmations, Fraud Alerts, Appointment Reminders, Payment Notifications

ATLANTA, GA and REDWOOD CITY, CA--(Marketwire - October 20, 2009) - As mobile, especially text messaging, continues to become the communications method of choice across many aspects of life, Premiere Global (NYSE: PGI) has integrated Clickatell's leading SMS-as-a-Service platform to provide customers with the option of adding mobile text message alerts into all aspects of existing business communications, often including email, voice, online, and physical mail communications.

Headquartered in Atlanta, Georgia, Premiere Global Services has presence in 24 countries and is accessed by nearly one million end users from an established base of more than 50,000 customers, including ~90% of the Fortune 500.

Premiere Global Services provides customers with the ability to tap into Clickatell's gateway to immediately start sending SMS notifications to millions of customers with a click of a mouse. Through a simple enhanced interface in Premiere Global Service's software, customers can easily and quickly add and customize SMS distribution based on user preferences and opt-in choices.

The partnership provides global customers with the ability to integrate, send and manage large scale SMS communications with customers; reaching more people in more countries, more often, in less time via mobile text messaging -- a preferred choice by most consumers.

Premiere Global Services is already being used in a myriad of sectors including airlines, banking, collection, hospitals, insurance, pharmaceutical, and retail drug markets to manage communications across many platforms and IT environments. The partnership with Clickatell allows Premier Global Service's customers in these segments to offer high value text-based flight status notifications, delivery reminders, trade confirmations, transaction alerts, appointment reminders, automated notifications to streamline accounts receivable, and payment reminders to improve cash flow by reducing the number of outstanding payments and eliminating the need to employ a 'live agent' call center for collections purposes.

"By integrating text messaging into existing business processes, companies are gaining competitive advantage, excelling at customer services and improving their operational efficiency," said Pieter de Villiers, Clickatell CEO. "Already available on 4 billion+ handsets worldwide, SMS remains the most used mobile application -- over instant messaging (IM), media rich MMS, mobile email, and even voice in many regions. People simply prefer to be notified via SMS on their mobile phone."

In Australia alone, Frost & Sullivan* reports that enterprise SMS message volumes will grow to 290.4 million messages per day by 2015 from 175 million messages per day in 2008. Frost & Sullivan highlights the cost effectiveness promising high return on investment of enterprise text messaging as a key market driver. *This is proprietary research commissioned by Premiere on the market.

"It's clear that the enterprise mobile imperative is here to stay and our Fortune 500 customers are eager to launch enterprise-class SMS services," said David Adams, Premiere Global Services' Products Director, APAC. "Why, because there is money in it. Given the current macro economic environment, our customers are trying to satisfy, retain and attract new customers all while greatly reducing operational costs. SMS delivery information directly to cell phones and it is exactly what people want; text messaging remains the most common mobile denominator in terms of acceptance. Clickatell offers the perfect solution to incorporate the ability to deploy SMS rapidly and directly from our software."

"We are pleased and honoured to be working with Premiere Global Services, clearly a leading provider of integrated communications software across various customer segments around the globe," concludes de Villiers.

About Premiere Global Services, Inc.

Premiere Global Services, Inc. is a global provider of on-demand, applied communication technologies. PGi Communications Operating System supports business applications within the following solution sets: PGiMeet, PGiSend, PGiNotify and PGiMarket. Headquartered in Atlanta, Georgia, the Company has global presence in 24 countries and nearly one million end users from an established base of over 50,000 customers, which includes nearly 90% of the Fortune 500. Additional information can be found at

About Clickatell

Clickatell enables businesses, governments and communities to leverage the ubiquity of mobile messaging to inform, alert, notify, transact, interact and share information. Delivering mobile messaging solutions since 2000, Clickatell is a global leader in mobile communications specializing in SMS messaging as a services across 775+ mobile networks in more than 200 countries, Clickatell serves 10 000 +customers including several of the Fortune 500, leading governments and communities globally. Clickatell has also formed strategic partnerships with a number of industry leaders including RSA Data Security, Entrust, S1 Corporation, mFoundry, Postilion, IBM and others. Clickatell products and services increase customer acquisition, improve loyalty and build trusted brands through direct, personal, easy, and immediate communications. A Sequoia & Ethos-backed company, Clickatell is headquartered in Redwood City, CA, and has offices in South Africa.

Contact Information

  • Press contacts:

    Clickatell, US
    Kelly Brieger
    Email Contact

    Clickatell, MEA
    Kerryn-Leigh Anderson
    Zenkai Communications
    Email Contact

    Premiere Global Services
    (NYSE: PGI)
    Joanne Rigby
    Phone +61 2 9338 8822
    Email Contact