SOURCE: Clickatell


September 08, 2009 11:15 ET

Clickatell Recognized for Esteemed 2009 MOBI Awards Based on Overall Excellence and Breakthrough Achievement in Mobile

Clickatell Honored for "Best Mobile Direct Response" for US State Department Deployment of President Obama Speech Excerpts Sent via SMS; Two-Way Text Message Campaign in Multiple Languages Reaches Masses -- Dubbed "Mobile Town Hall Without Borders"

REDWOOD CITY, CA--(Marketwire - September 8, 2009) - Last week, MOBI announced its top picks for its prestigious awards to honor those companies making history advancing mobile, marketing and advertising with innovative campaigns. Clickatell was nominated in the "Best Mobile Direct Response" category for its industry-first SMS campaign working with the US State Department, which sent 'live' text messages to global citizens during President Obama's Cairo and Ghana speeches this past summer.

Nick Friese, President, DM2 Events and MOBI awards judge, commented, "It's amazing what organizations are doing these days with mobile phones and social media to reach people all around the world, clearly advertising and marketing is changing very quickly. We are happy to include Clickatell and its work with the US State Department in our awards showcasing this innovative use of text messaging and look forward to seeing more campaigns like this in the years to come."

The MOBI Awards honor overall excellence and breakthrough achievement in mobile media, marketing and advertising. The MOBI's are presented by DM2, the publishers of digiday:DAILY and the hosts of digiday:MOBILE, which includes hundreds of leading mobile media and marketing experts, journalists, insiders, marketers, publishers, and mobile technology visionaries. The winners will be announced at The MOBI Awards Gala on September 16, 2009 at The W Hotel Union Square, New York.

Nominated for its innovative work with the US State Department, Clickatell implemented two distinct mobile messaging campaigns to deliver SMS excerpts to people around the globe during the Cairo and Ghana historic speeches given by President Obama. Creating a "Mobile Town Hall Without Borders," this mobile text campaign reached the masses of people who might not traditionally have a 'voice' during these events. To view a video of the white house administration talking about the success of the Ghana event, please view Actual SMS responses from the speeches can still be viewed on

Clickatell CEO Pieter de Villiers commented on the recognition, "To be honored for this particular deployment is especially important because it shows what SMS can accomplish as a wide-reaching communications tool in today's global environment -- with the need to unite more important than ever. Comments came in via SMS from 150+ countries, commenting on President Obama's views and thanking him for his accessibility during these events. It even gave Obama a chance to respond to people who are hoping to see big changes in the administration's global policy and peacemaking efforts. Able to be received when a voice call may not, SMS is dependable, easy to use and already 'built into' the 4 billion mobile phones in use today."

The MOBI Awards are selected by an esteemed committee of leading mobile media and marketing experts, journalists, insiders, marketers, publishers, and mobile technology visionaries, including:

Benjamin Mosse, Director, Mobile, The Associated Press
Jeremy Wright, Global Director, Brand Strategy, Nokia Interactive
Robert Samuels, Director, Mobile Products, The New York Times
Robert Victor, Business Product Manager, Mobile, Google
Terri Walter, Vice President, Emerging Media, Avenue A Razorfish
Dave Gwozdz, CEO, Mojiva
Evan Neufeld, Vice President, comScore Brand Metrix
Maria Mandel, Sr. Partner, Executive Director Digital Innovation, Ogilvy
Dan Frommer, Senior Editor, Silicon Alley Insider
Adam Hirsch, Chief Operations Officer,
Dan Flanegan, VP Strategy & Client Services, Brand in Hand, LLC
Eric A. Litman, Chairman & CEO, Medialets
Tony Nethercutt, VP Sales, AdMob
Jeremy Arnon, Senior Director, Business Development, Quattro Wireless
Nick Friese, President, DM2 Events

Please visit the MOBI Awards web page at and consider attending the celebratory event in NYC on September 16, 2009. For more information on today's news, please visit

"Our winners and finalists raised the bar for everyone in this medium. Anyone who wants to make an impact in mobile has to start by aspiring to the kind of creativity and craftsmanship of the masters in these categories," concluded Friese.

About Clickatell

Clickatell enables businesses, governments and communities to leverage the ubiquity of mobile messaging to inform, alert, notify, transact, interact and share information. Delivering mobile messaging solutions since 2000, Clickatell is a global leader in mobile communications specializing in SaaS messaging services and Bulk SMS gateway connectivity to small, medium and large enterprises in a variety of vertical markets. Reaching 775+ networks in more than 200 countries, Clickatell serves 8,300 customers including BBC, Continental Airlines, First National Bank, Metropolitan Life, Oracle, Shell, and other industry leaders. Clickatell has also formed strategic partnerships with a number of industry leaders including RSA Data Security, Entrust, S1 Corporation, Postilion, Fundamo, and others. Clickatell products and services increase customer acquisition, improve loyalty and build trusted brands through direct, personal, easy, and immediate communications. A Sequoia-backed company, Clickatell is headquartered in Redwood City, CA, and has offices in South Africa.

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