SOURCE: ClickFox


June 21, 2011 11:18 ET

ClickFox Announces Formation of Advisory Board

Executives From Electronic Arts, T-Mobile, Weblayers and More to Provide Expertise in Evolving Experience Analytics Market

ATLANTA, GA--(Marketwire - Jun 21, 2011) - ClickFox, the emerging leader in a new breed of customer experience analytics (CEA) software and solutions, today announced the creation of its advisory board with experts from Electronic Arts Inc., T-Mobile, Weblayers and VIA Partners. These four business and technology leaders will provide strategic insight and counsel to support ClickFox's rapid growth in defining how companies map the complex maze of customer experience journeys formed by interactions at every touch point.

The distinguished executives bring ClickFox a wealth of technology, market and operational insights from industries highly relevant to ClickFox. The advisors include:

For full bios of each advisory board member, please visit:

"We assembled a team of innovative thought leaders who recognize the singular potential of ClickFox to enable true cross-channel customer experience analysis," said Marco Pacelli, chief executive officer of ClickFox. "Their wealth of knowledge and skills will help us drive the growth of the next generation of experience analytics."

Rob Strickland, president of Strickland Consulting, added, "ClickFox is doing something truly unique in the analytics marketplace -- enabling enterprises to view experience from the customer's point of view -- across all channels and interactions. This represents a new and innovative model that gets to the heart of the most critical issues impacting customer satisfaction, retention and revenue for significant bottom-line results. I share their vision for delivering complete understanding and insight into today's consumers."

ClickFox's customer base includes leading Fortune 500 organizations across the wireless, financial services, telecom, cable, utility and insurance industries. Analyzing behavior for over 400 million consumer accounts across every channel available to consumers today, ClickFox is helping its customers improve loyalty, raise revenue, cut costs, enhance their reputations, drive business strategy and improve prediction of future needs -- all with breakthrough speed and scalability, and with rapid deployment.

ClickFox is the defining leader of customer experience analytics (CEA) software and solutions. Transcending a limited single channel view, ClickFox CEA patented behavioral analysis engine provides a visually intuitive mapping of all customer interactions -- from IVR, retail, Web, and email to agent CRM desktops, handheld devices, and interactive kiosks -- delivering unparalleled visibility to uncover hidden connections and reveal bottom-line customer insights. Deployed by some of the nation's largest telcos, financial institutions, among other Fortune 500 enterprises, ClickFox has a proven track record of helping world-class service providers dramatically boost operational efficiency and profitability.

Additional ClickFox information is available at and on the ClickFox Customer Experience Analytics Blog at Join the team on Twitter, Facebook and LinkedIn.

Contact Information

  • Contact:
    Kimya Coker
    ClickFox Director of Marketing
    Email Contact
    +1 (404) 351-8020

    Christine C.N. Wright
    Edelman for ClickFox
    Email Contact
    +1 (415) 385-4988