SOURCE: ClickFox


February 14, 2012 08:00 ET

ClickFox CEO to Present on FierceFinance Big Data Webinar

Marco Pacelli to Share How Big Data Will Reshape Financial Services

ATLANTA, GA--(Marketwire - Feb 14, 2012) - ClickFox, the pioneering leader in experience analytics, today announced that CEO Marco Pacelli will present big data insights during a FierceFinance webinar titled "The Coming Big Data Convergence in Financial Services" on Feb. 16.

"The sheer volume of transactions, interactions and account data makes it increasingly difficult for banks to get timely insights into trends impacting business issues," said Pacelli. "At ClickFox, we're enabling financial services organizations to bring order to the complex maze of data that's been collected for years, and assembling disparate pieces of transactions and interactions to draw a complete intuitive picture."

Marco Pacelli, CEO, ClickFox
David Frankel, chief marketing officer, EDGAR Online
Chris Edgington, industry solutions manager, banking and financial services, Kofax

Thursday, Feb. 16, 2012 from 2 to 3 p.m. EST

Register for free at:

Big data is poised to reshape financial services. The march of progress on Wall Street, all the way from the founding of New York Stock Exchange to the present, is driven by information. Today, success at just about every level is determined by how well and how fast a company can capture, use and reuse its data. The sheer volume of information at many companies is outgrowing traditional bases and analytic techniques. Those who do not adapt will find themselves at a disadvantage in trading, customer acquisition, business intelligence, marketing, governance, risk, compliance and more.

About ClickFox
ClickFox is the defining leader of a new breed of experience analytics software and solutions, analyzing behavior for more than 400 million consumer accounts across every channel available to consumers today. Transcending a limited single channel view, ClickFox patented behavioral analysis engine provides a visually intuitive mapping of all customer interactions -- from IVR, retail, Web, and email to agent CRM desktops, handheld devices, and interactive kiosks -- delivering unparalleled visibility to uncover hidden connections and reveal bottom-line customer insights. Deployed by some of the nation's largest telcos, financial institutions, among other Fortune 500 enterprises, ClickFox has delivered more than $1 billion in cost savings and increased revenue.

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