SOURCE: ClickFox, Inc.

ClickFox, Inc.

November 29, 2010 09:00 ET

ClickFox Secures $18 Million in Series C Funding From Morgan Stanley

Financing Will Support ClickFox's Rapidly Growing Customer Base and Accelerate Company Expansion Goals

ATLANTA, GA--(Marketwire - November 29, 2010) - In a move that further solidifies its leadership position in the analytics space, ClickFox, the pioneering leader of customer experience analytics (CEA) software and solutions, today announced it has raised $18 million in financing from a syndicate led by Morgan Stanley Alternative Investment Partners (AIP). The financing will support the company's continued growth and expansion in the rapidly growing and evolving marketplace.

ClickFox, which has already achieved profitability, will use the new funds to expand its sales and marketing efforts globally, building on its early leadership position in the telecom, banking, insurance and energy/utility industries. As ClickFox continues to expand its customer base, these investments will be key to deepening its growing repository of customer behavior data representing over 240 million consumers. ClickFox's aggressive plans to expand globally into European and Latin American markets will meet the growing demand for customer experience analytics and expertise.

ClickFox will also focus heavily in accelerating research and development to stay ahead of the industry curve, including expanding into social media analytics, and deepening its core analytics engine to fuel rapid access to insight for proactive and predictive analysis that anticipates and answers consumer needs.

As companies continue to grapple with the challenges presented by large volumes of disparate data across the enterprise, ClickFox is the only market solution able to deliver the powerful cross-channel insights needed to enable more informed, impactful business decision-making that directly impacts customer satisfaction, retention and the bottom line.

"We recognize the enormous potential and value of data in today's enterprise," said Jamey Sperans, Managing Director of Morgan Stanley AIP. "But too often this data is 'trapped' inside separate functional areas and difficult to understand in any holistic way. ClickFox's innovative solutions break down internal silos to enable companies to operate in a truly customer-centric way. We believe ClickFox is literally transforming the way some of the largest, most consumer-savvy businesses in the world analyze -- and act upon -- the wealth of customer and customer transaction data they capture in the normal course of operations."

"The tremendous growth ClickFox has experienced over the years is a testament to the enormous power and value of our unique approach to analytics and further underscores our ability to drive unparalleled business impact to leading Fortune 1000 companies," said Marco Pacelli, CEO of ClickFox. "Leading investors like Morgan Stanley AIP understand the critical role that analytics play in today's enterprise and recognize the potential of ClickFox as the next generation in the enterprise software market."

ClickFox's customer base -- which now includes two of the Big Four banks, nearly all of the North American wireless providers and a growing number of Fortune 500 energy/utility organizations -- also comprises leading organizations in the telecommunications, healthcare, financial services, insurance, technology and retail industries. With nearly 1 billion customer interactions being processed monthly, ClickFox is the market leader in processing, analyzing and improving customer experience across industries and all interaction touch points.


ClickFox is the defining leader of customer experience analytics (CEA) software and solutions. Transcending a limited single channel view, ClickFox CEA patented behavioral analysis engine provides a visually intuitive mapping of all customer interactions -- from IVR, retail, web, and email to agent CRM desktops, handheld devices, and interactive kiosks -- delivering unparalleled visibility to uncover hidden connections and reveal bottom-line customer insights. Deployed by some of the nation's largest telcos, financial institutions, among other Fortune 500 enterprises, ClickFox has a proven track record of helping world-class service providers dramatically boost operational efficiency and profitability.


Morgan Stanley AIP is the fund of funds division of Morgan Stanley Investment Management and has approximately $17.5 billion of assets under management as of September 30, 2010. AIP manages portfolios of hedge funds, private equity funds and real estate funds for some of the world's largest institutional and high net worth individuals. AIP has offices in West Conshohocken, Pennsylvania; New York; San Francisco; Atlanta; London and Hong Kong.


Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments, institutions and individuals from more than 1,300 offices in 42 countries. For further information about Morgan Stanley, please visit

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Contact Information

  • Contact:
    Kimya Coker
    ClickFox Director of Marketing
    Email Contact
    +1 (404) 351-8020