SOURCE: ClickFox


September 29, 2011 09:00 ET

ClickFox and Teradata Partnership Offers New Platform for Turning Big Data Into Actionable Customer Experience Insights

Combination of Industry-Leading Data and Analytics Solutions Drive Greater Business Value

ATLANTA, GA--(Marketwire - Sep 29, 2011) - ClickFox, the defining leader in a new breed of experience analytics, today announced a technology partnership with Teradata Corporation (NYSE: TDC), the world's leading analytic data solutions company focused on Integrated Data Warehousing, Big Data Analytics, and Business Applications. The complementary technologies of ClickFox customer experience analytics and Teradata analytic data solutions will enable more users across the enterprise to benefit from near real-time intelligent data and sophisticated insights.

The partnership will focus on the expansion of both traditional customer data from call centers and interactive voice response (IVR) systems and new data sources like social media, mobile applications, and e-commerce; areas that have become critical to understanding consumer behavior and perceptions. ClickFox's unique ability to leverage data from any source, structured or unstructured, for customer interactions across channels to existing BI and analytics application insights, offers businesses a powerful enterprise-wide view of critical trends, correlations and outcomes.

Marco Pacelli, chief executive officer of ClickFox, stated, "Teradata recognizes the tremendous value of providing cross-channel customer and product experience analysis of data to its customers. Now Teradata customers will gain an even greater competitive edge with our next-generation analytics platform that will allow them to improve loyalty, raise revenue, cut costs, enhance reputation, drive business strategy and predict future needs -- all with breakthrough speed and scalability."

ClickFox will be a sponsor at the 2011 Teradata PARTNERS User Group Conference & Expo, in San Diego, CA from October 2-6. Stop by Booth 231 in the Expo Hall to learn more about the power behind ClickFox and Teradata's advanced data analytics solutions.

ClickFox is the defining leader of a new breed of experience analytics software and solutions, analyzing behavior for over 400 million consumer accounts across every channel available to consumers today. Transcending a limited single channel view, ClickFox patented behavioral analysis engine provides a visually intuitive mapping of all customer interactions -- from IVR, retail, Web, and email to agent CRM desktops, handheld devices, and interactive kiosks -- delivering unparalleled visibility to uncover hidden connections and reveal bottom-line customer insights. Deployed by some of the nation's largest telcos, financial institutions, among other Fortune 500 enterprises, ClickFox has delivered over $1 billion in cost savings and increased revenue.

Additional ClickFox information is available at and on the ClickFox Customer Experience Analytics Blog at Join the team on Twitter, Facebook and LinkedIn.

Teradata Corporation (NYSE: TDC) is the world's leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver integration and insight to empower organizations to achieve competitive advantage. Visit for details.

Contact Information

  • Contact:
    Kimya Coker
    ClickFox Director of Marketing
    Email Contact
    +1 (404) 351-8020

    Kali Bean
    Edelman for ClickFox
    Email Contact
    +1 (503) 471-6834

    Mike O'Sullivan
    Teradata Media Relations
    Email Contact
    Phone: 937-242-4786