BOSTON, MA--(Marketwired - Apr 2, 2013) -
- Partnership couples strong consulting offerings with SaaS campaign management software and email services to help marketers improve conversion rates
- Offers a cost-effective alternative to on-premise solutions without sacrificing functionality
- Relationship will help to break down the barriers that stand between data analytics and relevant customer communications
ClickSquared, a global provider of SaaS cross-channel campaign management software, today announced that sales, service and marketing consulting firm AmberLeaf has joined its growing roster of channel partners. Together, the two companies will offer mid-enterprise marketers an alternative to pricey on-premise marketing technologies -- without sacrificing functionality -- that will help to break down the barriers that stand between data analytics and relevant customer communications.
ClickSquared and AmberLeaf will provide a scalable cloud-based offering to mid-enterprise clients that gets marketers up and running quickly and immediately impacts their company's bottom line.
"AmberLeaf Partners was founded by executives from both large system integrators and boutique data management firms who had seen it all and believed there was a better way to help marketers quickly derive value from their data," said Larry Goldman of AmberLeaf. "ClickSquared is a big part of the answer. It recognizes that in order for data to be of any value, it must be actionable. Our services enable direct marketers to consolidate their data sources to create a single view of each customer and to quickly develop successful cross-channel marketing campaigns with ClickSquared's Cross-Channel Marketing Hub."
"ClickSquared wants to provide every direct marketer with the tools they need to be successful," said John Geraghty, VP Sales and Partnerships, ClickSquared. "AmberLeaf, with its well-regarded data management and analytics capabilities, enables its clients to achieve success quickly. The customer insights they enable, combined with ClickSquared's easy-to-use channel campaign management software, gives marketers more ways to engage customers in a relevant way and drive revenue for their company."
ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of "big software" and multi-vendor integrations.
ClickSquared's Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.
ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800, visit http://clicksquared.com/ or visit the links below: