SOURCE: ClickSquared


February 14, 2012 09:28 ET

ClickSquared Announces Worldwide Partner Program

MCS Marketing / Magnet Direct Is New Strategic Partner

BOSTON, MA--(Marketwire - Feb 14, 2012) - ClickSquared, a global provider of cross-channel marketing software and services, today announced the ClickSquared Partner Program as well as a new strategic partner, MCS Marketing / Magnet Direct. The partner program was developed to expand the company's market reach and to enable marketing services providers to globally market, sell, implement, and support ClickSquared's Cross-Channel Marketing Hub.

The objective of the ClickSquared Partner Program is to work with new partners to expand and improve the capabilities the partner can bring to its clients and prospects. Partners are provided with ongoing marketing, sales, and technical support to assure their long term success. The program is designed with defined tiers tied to different levels of achievement.

"The ClickSquared partner program is a key component to our growth strategy," said Dan Smith, senior vice president, marketing at ClickSquared. "Our worldwide partner program provides the support that our partners require to build and sustain a profitable cross-channel marketing business. Marketing services providers are turning to ClickSquared for our enterprise-class cloud marketing platform, dedicated channel support, flexible engagement model, channel delivery capabilities and our longstanding reputation for service excellence."

The partner program is focused on Marketing Services Providers (MSPs), data services providers, resellers, distributors and marketing agencies. Partner enrollment began in December 2011 with the signing of MCS Marketing/Magnet Direct. MCS Marketing/Magnet Direct provides integrated cross-channel marketing programs and full service marketing solutions to both commercial and non-profit clients. They chose ClickSquared's Cross-Channel Marketing Hub for its enterprise-class campaign management capabilities, actionable customer intelligence tools, and full array of channel delivery options -- uniquely available in the cloud. The partnership enables MCS Marketing/Magnet Direct to bring more value to its clients without needing to purchase and integrate multiple marketing applications, acquire and manage application servers, license an expensive database management platform, or expand its IT staff.

"When evaluating a marketing technology vendor partnership, it is important to select an organization focused on supporting its partners," said John Lavin, vice president, business development at MCS Marketing. "With this program, ClickSquared provides an array of support mechanisms that maximize our ability to effectively sell and deploy ClickSquared's Cross-Channel Marketing Hub. We look forward to helping our clients drive down operating costs while increasing revenue by leveraging ClickSquared's partner program."

For additional information on ClickSquared's Partner Program, please visit

About ClickSquared
ClickSquared is a global provider of cross-channel cloud marketing software and services. With innovative offerings ranging from self-service campaign management and email to fully managed customer engagement and loyalty programs, ClickSquared's pioneering Cross-Channel Marketing Hub orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander.

ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit or via the links below:


Contact Information

    Tier One Partners
    Jill Monahan
    Email Contact