SOURCE: ClickSquared


October 04, 2011 09:00 ET

ClickSquared and the New England Patriots Team Up to Tell Cross-Channel Marketing Success Story at DMA 2011

BOSTON, MA--(Marketwire - Oct 4, 2011) - DMA 2011 --

Senior Vice President of Marketing for ClickSquared, Dan Smith, and Vice President of Customer Marketing & Strategy for the Kraft Sports Group, Jessica Gelman, will discuss, "New England Patriots Score with Cross-Channel Marketing Strategies" as part of the "Cross-Channel Strategies" track at DMA 2011.

Looking to acquire new fans, and retain and renew existing fans, the Kraft Sports Group worked with ClickSquared to develop behavior-based programs and tailored cross-channel marketing campaigns that have increased open rates by over 28% percent and click-through rates by over 14% -- results that are a touchdown for fans, the Patriots and all the Kraft Sports Group businesses.

The Direct Marketing Association is the world's largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA 2011, their premier annual conference, is expected to draw nearly 10,000 marketing professionals from more than 50 countries around the world.

Tuesday, October 4th from 2:00 p.m. to 3:00 p.m. ET

DMA 2011, at the Boston Convention Center, Room 153B, Boston, MA

ClickSquared is a global provider of cross-channel cloud marketing software and services. With innovative offerings ranging from self-service campaign management and email to fully managed customer engagement and loyalty programs, ClickSquared's pioneering Cross-Channel Marketing Hub orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander.

ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts, as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit or via the links below:

Contact Information

    Tier One Partners
    Jill Monahan
    Email Contact