SOURCE: ClickSquared

ClickSquared

December 13, 2011 09:00 ET

ClickSquared Partners With Social Marketing SaaS Vendor Offerpop

Alliance Provides Cross-Channel Marketers Integrated Social Campaigns

BOSTON, MA--(Marketwire - Dec 13, 2011) - ClickSquared, a global provider of cross-channel marketing software and services today announced a partnership agreement with Offerpop, a leading social marketing SaaS company, under which ClickSquared has embedded Offerpop's social marketing solution as ClickSOCIAL™ -- part of ClickSquared's cloud-based Cross-Channel Marketing Hub™.

ClickSquared's Cross-Channel Marketing Hub™ (the Hub™) marries enterprise-class campaign management, marketing database management and customer intelligence tools with delivery and execution across email, print, web, survey, mobile and, with the addition of Offerpop, an extended social campaigns capability.

ClickSOCIAL provides marketers with fun, easy-to-use apps for recruiting, acquiring and engaging fans and followers on Twitter and Facebook, and the ability to convert those semi-anonymous fans and followers into direct marketing programs where the marketer can engage in tailored, one-to-one dialogues via the Hub.

ClickSquared reviewed several social marketing solutions before selecting Offerpop as its social campaign partner. Offerpop was selected for its ease of use, the breadth of apps offered, and its proven ability to allow users to rollout Twitter and Facebook campaigns both quickly and efficiently.

Daniel Smith, senior vice president, marketing for ClickSquared said: "Marketers' needs are constantly evolving and we wanted to partner with a vendor that understands that reality. Beyond our technical need for tight integration with the Hub, we also wanted a single solution that serves more than one social network -- Offerpop is the only platform with ready-to-use apps for both Facebook and Twitter. Another key differentiator is that the Offerpop apps do not require fans to share their profiles to engage with the apps -- we know from experience that requiring profile sharing to participate in campaigns or enter contests significantly suppresses fan conversion. By instead requesting an email address, we get superior participation rates that allow our clients to dramatically grow their opt-in marketing databases. Using the Hub's toolset, our clients can then engage in meaningful, customer-specific dialogues to drive results that far exceed the results experienced with social channel broadcasting alone. We have seen dramatic impacts from this firsthand; one of our professional sports clients was able to increase the size of their fan database by over 20% -- leading to sharp increases in ticket and merchandise sales -- using this approach."

Mark Cooper, Offerpop co-founder and chief marketing officer, said: "Offerpop is pleased to be able to embed our social media marketing platform within ClickSquared's Cross-Channel Marketing Hub. Our product was designed by marketers for marketers, and provides the social campaign tools they need to get people to engage with their brand, recruit more fans and followers, and drive revenue. We know that ClickSquared's clients will derive great ROI from the Offerpop platform, and look forward to a mutually beneficial partnership."

About ClickSquared:
ClickSquared is a global provider of cross-channel cloud marketing software and services. With innovative offerings ranging from self-service campaign management and email to fully managed customer engagement and loyalty programs, ClickSquared's pioneering Cross-Channel Marketing Hub enables marketers to orchestrate and deliver analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared helps organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, The Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:

Twitter: www.twitter.com/clicksquared

Facebook: www.facebook.com/pages/ClickSquared/61658918010

About Offerpop
Offerpop provides a super easy self-service platform that marketers use to run campaigns on Facebook and Twitter. Thousands of companies use Offerpop to acquire fans, build and nurture communities, and grow repeat purchases. The platform channels common Facebook and Twitter social activity into fun, viral user experiences that drive strong marketing and sales performance metrics. Social thought leaders like Gap, Unilever, Birchbox, Audi, Live Nation, Rent the Runway, Tesco and Disney choose Offerpop. Offerpop is based in New York, NY.

For information about Offerpop, please visit: http://www.offerpop.com/.

Contact Information

  • CONTACT:
    Tier One Partners
    Jill Monahan
    484.244.5300
    Email Contact