SOURCE: ClickSquared


May 16, 2012 09:00 ET

ClickSquared Selects First Line Software as Services Partner

First Line Providing Industry Expertise and Services Beyond Traditional Application Development Outsourcing

BOSTON, MA and STOCKHOLM, SWEDEN and ST. PETERSBURG, RUSSIA--(Marketwire - May 16, 2012) - First Line Software, a premier provider of custom software development services, announced today that it has been chosen by ClickSquared, a global provider of cross-channel marketing software and services, as a strategic technology partner. By selecting First Line, ClickSquared gains access to both recognized application development capabilities and First Line's position as a trusted, global reseller.

As a technology partner, First Line goes beyond the scope of traditional outsourcing. In addition to assisting ClickSquared in the development of its groundbreaking cloud-based Cross Channel Marketing Hub, First Line will also act as a reseller and implementation partner to help the company open up new overseas markets.

The First Line development and consulting team for ClickSquared is spearheaded by recognized expert in data-driven marketing technology Konstantin Polukhin. A 20-year industry veteran, Konstantin is intimately familiar with the lifecycle and technologies for implementing enterprise marketing and data mining applications. Konstantin has contributed to the development of some of today's industry-leading products, and has also founded several companies in the field that have successfully delivered marketing technology solutions for some of the world's most prominent brands, including American Express, Capital One, Merck, Reader's Digest, Nordstrom, Kohl's, and others.

"As we began development of the Hub, we knew we needed to quickly expand the R&D team to bring the Hub to market in the desired timeframe," said Dan Smith, senior vice president, marketing, ClickSquared. "Moreover, we were looking for a partner that had a deep understanding of the subject matter. The experience that Konstantin and his team brought to the project helped us to significantly accelerate our development effort."

"ClickSquared's SaaS Cross Channel Marketing Hub is taking enterprise-class campaign management to a new level, and we are extremely excited to be part of the effort," said Konstantin Polukhin, managing partner, First Line Software. "As a company, we are passionate about providing services that deliver tangible, quantifiable value to clients, and this philosophy is at the core of ClickSquared's offering as well, which is one of the reasons our relationship has been extremely productive. By expanding our relationship to become a reseller, we are redoubling our commitment to ClickSquared's success in the marketplace."

About First Line Software
First Line Software is a premier provider of custom software development and technology enablement services, with a focus on cloud computing, data management, online media, and enterprise content management. First Line provides recognized expert services to companies in North America, Europe and Asia, including Tupperware, Bonnier Group, and ScriptLogic. Headquartered in the US, First Line operates multiple software development centers in Russia and employs 300 staff globally. First Line's culture is grounded in subject matter expertise, technical excellence, and proven methodologies, with a strong focus on Agile. For more information, visit

About ClickSquared
ClickSquared is the leading global provider of SaaS marketing software, enabling companies to engage intelligently and effectively with their customers across email, social, mobile, direct mail, survey, and web channels. With ClickSquared, marketers can design, execute, and automate highly dynamic cross-channel campaigns and analytics-driven marketing programs to acquire new customers, increase cross-sell, reduce attrition, grow revenue and drive brand loyalty.

ClickSquared's cloud-based Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes. ClickSquared has helped to build some of the world's best-known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World, and Santander.

ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit or connect with ClickSquared via Twitter and Facebook.

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