BOSTON, MA--(Marketwire - Oct 10, 2012) -
- Martha Rogers Delivered Keynote Address with Focus on "Trustability"
- Boston Celtics Shared Cross-Channel Marketing Game Plan to Deepen Fan Engagement
- Offerpop Strategist, Mark Huerta, Highlighted the Power and Influence of Social Media to Achieve ROI
ClickSquared's third annual Cross-Channel Marketing Summit in Boston provided clients, partners and industry thought leaders with an interactive forum to discuss the challenges facing direct marketers, and share insights on how to develop highly-effective cross-channel marketing programs. Founding partner of Peppers & Rogers Group, Martha Rogers, launched the day's events with a presentation on "Trustability," a discussion on how advances in social and mobile technology have forced marketers to become more transparent with consumers -- accelerating a need to build trustworthy and reliable relationships with customers.
"Marketing today is all about establishing trust with customers at a very early stage," said Martha Rogers. "Marketers need to place customer 'trustability' at the center of the business strategy and manage customer value for the short and long term, foster stronger customer experiences and promote engagement."
Attendees included BtoC marketing professionals from professional sports, travel and hospitality, ecommerce and financial services industries. James Bain, Director of UK-based RedSpottedhanky.com, shared its success in the travel industry and provided attendees with deeper insight into how it builds loyalty among its customers by leveraging ClickSquared's Cross-Channel Marketing Hub. The Boston Celtics provided attendees with a greater understanding of how to engage with fans on a one-to-one basis by communicating in a highly targeted and timely way.
"We have relied on ClickSquared for several winning seasons to help us engage more effectively with our fans," said Matt Griffin, Senior Director of Sales & Marketing Operations, Boston Celtics. "The digital fan engagement program we developed with ClickSquared ensures that our fans are personally identified and rewarded for their loyalty and is a great case study for other sports and entertainment industry leaders. The summit provided a wonderful opportunity to learn from others about how they are using ClickSquared's cross-channel platform to leverage technology, analytics and customer insights to become more effective marketers."
Offerpop strategist, Mark Huerta, highlighted the power of connecting with customers via social media and shared how ClickSquared's clickSOCIAL Facebook and Twitter social campaign apps help marketers achieve measureable ROI. Huerta stressed the importance of data analysis to find out who's engaged, influential and loyal in order to increase the impact of social media marketing campaigns.
"Our third annual Cross-Channel Marketing Summit provided a great opportunity for cross-channel marketers to learn from industry best practices, understand evolving marketing challenges, and engage with their peers. Martha Rogers kicked-off the event building a strong argument for why marketers need to engage more intimately with their customers. Case studies by The Boston Celtics and Redspottedhaky.com allowed attendees to understand how effective cross-channel marketing can build customer trust and loyalty -- and drive impressive business results," said Wayne Townsend, CEO, ClickSquared.
ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of "big software" and multi-vendor integrations.
ClickSquared's Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.
ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800, visit http://clicksquared.com/ or visit the links below: