SOURCE: ClickSquared

ClickSquared

October 08, 2013 09:00 ET

ClickSquared to Unveil Cross-Channel Attribution Solution at DMA2013

Senior Director of Strategy & Analytics Jason Spear to Host Roundtable Discussion on Cross-Channel Attribution

BOSTON, MA--(Marketwired - Oct 8, 2013) - ClickSquared, a leading global provider of SaaS-based cross-channel campaign management solutions today announced it will be launching clickATTRIBUTION, a new solution for cross-channel response attribution, at the DMA2013 annual conference in Chicago, October 12-15, 2013. ClickSquared will also be exhibiting at the DMA2013, the biggest annual event in the direct marketing industry in the United States.

Kerry Reilly, vice president of product marketing at ClickSquared says "Our clients, prospects and the analysts have all been telling us that response attribution has become harder than ever for marketers to measure as social media, text messaging and mobile apps have exploded in popularity in recent years. Cross-channel attribution is obviously important for determining ROI on marketing spend and getting the channel mix right. We're excited to share our solution and answer to the noise."

ClickSquared helps drive marketing ROI by helping brands execute and deliver targeted, data-driven, marketing campaigns across multiple channels. ClickSquared's Cross-Channel Marketing Hub consolidates the enterprise-class features and functionality typically found in stand-alone, channel-specific platforms and gives marketers a tightly integrated, easily orchestrated cross-channel marketing and delivery capability -- completely managed in the cloud. There is no marketing software to install, no database to deploy, no servers to maintain, and no upgrades to plan.

"Utilizing the combination of our integrated marketing software platform and our expert services teams who are unsurpassed in data management, marketing strategy and analytics, B2C businesses have a comprehensive solution to engage, retain and grow customer value," said Sam Zales, CEO of ClickSquared. "The Cross-Channel Marketing Hub has proven to increase retention rates by 28 percent, win-back rates by 44 percent, call-center conversion by 25 percent and return on marketing investment as much as 4X."

"With the market shift to leveraging 'big data' to drive cross-channel marketing, our strategy & analytics services team, headed by Jason Spear, is seeing all-time highs in client demand. I highly encourage DMA attendees looking to better optimize their marketing spend to attend Jason's roundtable session," continued Zales. "The DMA has always been the premier event in marketing, and we are very much looking forward to attending this year."

About ClickSquared:
ClickSquared is the leading SaaS-based, cross-channel campaign management solution provider for B2C marketers who want to increase customer lifetime value. ClickSquared's software platform is backed by a world class marketing services organization that integrates database management, campaign management, and analytics to drive relevancy, marketing automation and ROI across email, social, mobile, web and direct mail. ClickSquared has helped some of the best known brands across the US and Europe engage, grow and retain their customers including ARAMARK Parks and Destinations, The Boston Celtics, Delaware North Companies, GE, Greyhound, HomeAway, Leading Hotels of the World, Lenovo, and Santander.

ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:
Twitter: www.twitter.com/clicksquared
Facebook: www.facebook.com/clicksquared

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