SOURCE: ClickSquared


October 03, 2011 09:00 ET

ClickSquared Unveils New Cloud Marketing Platform

Cross-Channel Marketing Hub Delivers Enterprise-Class Marketing Tools in the Cloud

BOSTON, MA--(Marketwire - Oct 3, 2011) - ClickSquared, a global provider of cross-channel marketing software and services, is unveiling today its fourth generation cloud-based marketing platform, the Cross-Channel Marketing Hub ("The Hub") at this year's Direct Marketing Association conference, to be held at the Boston Convention and Exhibition Center on October 1-6, 2011. The Hub marries enterprise-class campaign management, marketing database management and customer intelligence tools with delivery and execution across email, print, web, survey, mobile and social channels.

ClickSquared has a rich heritage in email marketing and delivery, direct mail production, customer analytics and campaign management -- the result of a series of R&D initiatives, strategic acquisitions, and mergers since its founding in 1999. ClickSquared is recognized as a 'Strong Performer' in the most recent "The Forrester Wave: Email Marketing Service Providers Q4 2009," and recognized in the Forrester Research, Inc. report, "US Database Marketing Service Providers: Alternatives to Consider," released in July. The report declares that ClickSquared has edged "ahead of the digital pack" through its combined top score in the categories of database management; execution and fulfillment; analytics; creative services; and strategy and consulting services.

The Hub consolidates and integrates the features and functionality typically found in stand-alone channel platforms and gives marketers a tightly integrated, analytics-driven cross-channel marketing and delivery capability.

"The Hub allows marketers to consolidate and manage multi-dimensional customer data, analyze that data, and develop business rules for consistent cross-channel customer treatment. Marketers can design multi-wave campaigns that react to customer response, as well as automated behavior-based 'trigger' campaigns -- and deliver relevant offers and messages across the customers' preferred channels," said Dan Smith, senior vice president of marketing at ClickSquared. "Of significant note is a new set of capabilities allowing marketers to easily design and deploy games, contests and polling apps into Facebook and Twitter -- and convert fans and followers into their direct marketing programs."

"What makes The Hub so unique is not only its unmatched cross-channel delivery capabilities, but that it provides enterprise-class campaign management and customer intelligence tools underpinned by a highly scalable multi-audience database -- all in the cloud," said Wayne Townsend, CEO, ClickSquared. "That means that organizations can enjoy the cost advantages, flexibility and convenience of software as a service without sacrificing the functionality of traditional on-premise campaign management tools. Unlike on-premise marketing applications, there's no capital outlay for software, servers, and databases -- nor the need for your IT staff to manage the infrastructure and apply upgrades. The Hub breaks new ground by making sophisticated, yet easy-to-use, affordable marketing tools available to the vast majority of marketers. The Hub provides the tools, data management, customer insights and delivery capabilities marketers need to create true competitive advantage."

"The top-to-bottom re-engineering effort to develop The Hub reflects the transformation we've seen in our clients' marketing needs," added Mike McGonagle, CTO, ClickSquared. "They need an ability to personalize and orchestrate consistent cross-channel customer dialogues -- and track those dialogues across channels, campaigns, offers and audience levels -- and to be able to do so in an intuitive, straightforward manner."

McGonagle continued: "ClickSquared has put an enormous effort into developing a user experience that is aligned with the way marketers think and work. We've architected a data environment that allows marketers to analyze and visualize customer data along virtually any dimension, and even gives them the ability to merge and derive data on the fly. The Hub allows database specialists, direct marketers, social marketers, creative teams, and channel experts to easily collaborate by creating an environment in which they can share a common data source, business rules, analytics and content. With The Hub, organizations can easy achieve cross-channel consistency with their customers."

"Marketers have a long-standing desire for an integrated marketing application. They are struggling to coordinate and integrate a menagerie of channel-specific tools, consolidate contextual customer data, and gain actionable, measurable insight into customer behaviors," said Adam Sarner, research director at Gartner, Inc. "The ability to gain these capabilities in an accessible cloud application is of great appeal."

HomeAway©, the world's largest online marketplace for vacation rentals, has already begun preparations to implement the Cross-Channel Marketing Hub across their worldwide portfolio of 17 brands in 11 countries. "I never imagined that we'd be able to gain access to such robust marketing tools and technologies without a significant investment in capital and IT personnel," says Mike Osborn, vice president of global marketing, strategy and analysis at HomeAway. "With The Hub, we're expecting to drive significant improvements in marketing efficiency on both the traveler and homeowner sides of our business."

About ClickSquared:

ClickSquared is a global provider of cross-channel cloud marketing software and services. With innovative offerings ranging from self-service campaign management and email to fully managed customer engagement and loyalty programs, ClickSquared's pioneering Cross-Channel Marketing Hub enables marketers to orchestrate and deliver analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared helps organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit or via the links below:



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