SOURCE: VerticalResponse

September 19, 2006 08:00 ET Selects VerticalResponse to Jump Start Email Marketing Program

Email Marketer Provides Leading Application Service Provider With an Easy and Effective Way to Reach Out to New Customers and Promote Company's Services

SAN FRANCISCO, CA -- (MARKET WIRE) -- September 19, 2006 -- VerticalResponse, the leading provider of self-service email marketing and direct mail solutions, today announced they've been selected as the email marketing service for, a leading application service provider offering practical, useful business solutions over the Internet. chose VerticalResponse after an extensive review process and selected the service primarily for its ease-of-use. The company will use VerticalResponse for its ongoing email marketing initiatives, most notably in its outreach to prospective customers. previously used internal email marketing software, but often found it difficult to use and even prohibitive, so the company's email marketing program wasn't as productive or effective as it would have liked. turned to VerticalResponse to revive their email marketing efforts with a service that anyone in the office can easily use to create high-end email marketing pieces and immediately send off to targeted lists of recipients.

"We've spent seven years in the hosted software business, so we recognize the importance of a product that is easy to grasp but still produces high quality results, and VerticalResponse delivers on both fronts," said Alex Mann, CEO, "We compared a wide variety of email marketing services and chose VerticalResponse because their service gives us the ability to quickly and efficiently generate results from our email marketing outreach, while allowing us to focus on our core business." uses VerticalResponse's online tool to create, deliver and track multiple email marketing campaigns directed at various audiences and uses the data and reports from these mailings to make informed decisions about the content in the ongoing marketing program.

"Growing businesses such as don't have the time or manpower to waste on learning how to operate complicated services that aren't core to their business, so they need an email marketing service that integrates seamlessly with their overall marketing program," said VerticalResponse CEO Janine Popick. "VerticalResponse is perfect for companies like this, because anyone can use our service to easily create an attractive email marketing campaign and send it off to targeted audiences in no time at all."

About is an application service provider (ASP) offering highly usable applications to businesses in over 30 countries worldwide. Its flagship product, the ClickTime Web Timesheet, has been the web's easiest way to track employee time and expenses since 1997.'s customers include Visa, Xerox Canada, Emerson Motors, Royal Bank of Canada, and hundreds of small and large organizations worldwide.

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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