SOURCE: Clicktools


November 06, 2014 08:00 ET

Clicktools Launches Syncfrog, New Data Integration Product for CRM

Leveraging Their Years of CRM Integration, Clicktools Brings Intelligent Data Integration to Business Users

PHOENIX, AZ--(Marketwired - Nov 6, 2014) - The integration experts at Clicktools, a CallidusCloud company, today announce the official launch of Syncfrog. Using the same technology that powers the synchronization of survey data with CRM, Syncfrog centralizes cloud application data in CRM systems. The tool's intelligent data loading capabilities allow business units across an organization to collect customer data from a variety of cloud applications while still harnessing the power of their CRM to manage customer relationships.

Historically the integration of cloud systems with key customer data in CRM has been ignored or considered a major technical undertaking costing thousands of dollars. Syncfrog makes it easy for all CRM users to quickly remove data silos in an organization via an easy-to-use data mapping interface, while behind the scenes, the sophisticated technology performs deep integration not available with other cloud-to-cloud data sync tools.

Intelligent data loading is designed to not simply dump data in CRM but to integrate data with CRM while preserving its integrity and value. With one sync, data can be moved from cloud-based systems and placed in multiple fields and objects within CRM, or used to create and update records as specified. Syncs can come from multiple sources at any time and be scheduled to occur automatically. By applying logic-based business rules, users can place the data where it fits best as specified by the data value. The easy-to-use interface can be set up by any CRM user without the help of an IT team.

"We call it cloud integration with a purpose," stated Clicktools CEO David Jackson. "Today people are severely hampered by their inability to integrate data with their customer records in CRM. But with Syncfrog, there's no need to manually transfer data and tediously sort through several systems -- it provides truly intelligent integration that's fast and convenient. Our users enjoy the simplicity of the set-up while taking advantage of the deep integration."

Many CRM managers use Syncfrog to streamline data integrity, particularly when keeping a production and sandbox environment in sync.

"Syncfrog offers the ability to go from sandbox to production easily," said Will Moody, Founder of crmStorm. "We especially appreciate the platform's clean interface and streamlined uploading functionality, which has made it easy and convenient for team members to manage our clients' data, and show our clients how to be self-sufficient in managing the process themselves."

Designed for all CRM users, Syncfrog is the only cloud-to-cloud data integration tool that is intelligent enough to maintain data integrity. As such, it can effectively be used across business units to remove cloud-based data silos. It can easily direct data from sources like SurveyMonkey, Google Forms and Twitter to any cloud-based CRM system, such as Salesforce, SugarCRM, Oracle, Marketo and Infusionsoft, with others being added all the time.

"We're excited to offer the unique Syncfrog functionality to our customers," said Infusionsoft's developer partner program manager, Joseph Manna. "Syncfrog is a powerful addition to the Infusionsoft Marketplace, effectively adding plenty of new capabilities that delight and serve our customers."

Syncfrog is available today from the following sources:

About Clicktools
Clicktools develops cloud applications that integrate with CRM to help businesses better understand and serve their customers. Since 2001, companies have relied on Clicktools' flagship offering, SURVE, the premium survey software for business, to integrate customer feedback in CRM. Syncfrog, Clicktools' low-cost, intelligent data loader, empowers non-technical users to centralize data from multiple cloud applications. Clicktools is owned by Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud®, a global leader in cloud-based sales, marketing and learning solutions.

About CallidusCloud
CallidusCloud, is a global leader in cloud-based sales, marketing and learning solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation -- driving bigger deals, faster. Leading organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time.

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