March 23, 2010 08:00 ET

Client Acquisition Group Implements myDIALS Performance Management Platform for Executives and Clients

Customer-Facing SaaS Dashboards Provide Client Visibility Into Sales Campaign Metrics

LAFAYETTE, CO--(Marketwire - March 23, 2010) -  myDIALS, the leader in SaaS performance management, today announced that Client Acquisition Group, a leading sales and lead generation firm, has implemented the myDIALS performance management platform to provide customers with visibility into sales campaign metrics. With myDIALS' software as a service (SaaS) dashboards, Client Acquisition Group provides customers with on-demand access to critical sales and marketing metrics, including breakdown of calls, number of meetings scheduled and geography of appointments. This transparency into data ensures accountability and provides clients with a tangible return on investment (ROI).

"To get buy-in for the money spent on campaigns, high-level executives need insight into our success very quickly," said Adam Spangrud, President, Client Acquisition Group. "myDIALS is intuitive, simple to navigate and can be easily tailored to a client's needs and campaign objectives with any new metrics they'd like to see. We expect that myDIALS' scalability will lead to increased adoption among clients and a significant competitive advantage for Client Acquisition Group."

Previously, Client Acquisition Group was unable to offer clients this level of visibility into campaign metrics since data was held internally in spreadsheets and numerous other systems. Now, myDIALS presents information, including metrics from, to users through intuitive, interactive SaaS dashboards. In addition to using myDIALS for customer-facing data, Client Acquisition Group executives also rely on the performance management platform to rate their sales representatives' success and benchmark individual campaigns. With a snapshot of metrics across all clients, executives can improve internal decision making around resource allocation, training and other operational elements.

"Client Acquisition Group's use of myDIALS represents a classic customer-facing scenario, and is just one example of the move towards companies giving their clients on-demand visibility into data that has traditionally been locked in spreadsheets," said Wayne Morris, CEO of myDIALS. "Instrumental in connecting organizations with their customers, myDIALS provides visibility into critical metrics for improved business transparency, efficiency and decision making."

A turn-key solution that can be deployed by myDIALS, or by customers and partners through the administrator subscription, the myDIALS SaaS model eliminates up-front capital expenditures and ensures low-cost, low-risk, rapid deployment and customization. myDIALS automates data connectivity and extraction with more than 35 standard connectors to on-premise or SaaS operational and financial data sources, including NetSuite, Oracle, SAP, databases, spreadsheets, emailed data sources or manual data entry. myDIALS' unique technology supports multi-dimensional drilling and filtering of live, continuously updated data. The dashboards also provide sophisticated analytics and what-if scenarios to help users quickly identify, characterize and fix issues for improved business performance.

About Client Acquisition Group
From work with Fortune 500 organizations to well funded start-ups, Client Acquisition Group specializes in generating opportunities for clients to earn new business and increase efficiency of their sales force. Whether this is achieved through scheduling live appointments for sales staff or driving targeted attendance to strategic marketing events and webinars, it is their goal to help customers increase sales and grow their client base. Client Acquisition Group has successfully assisted numerous organizations in generating opportunities that have resulted in new business and increased sales. For more information, visit

About myDIALS
myDIALS is the leading SaaS performance management platform for the visualization and analysis of right-time performance metrics. The only SaaS operational BI solution that incorporates advanced, easy to use analytics, myDIALS enables all users to view, filter and interact with data to make more informed decisions, more quickly. myDIALS connects to any data source for immediate data update and availability, and delivers unparalleled interactivity, knowledge sharing and predictive analytics to support cost-effective continuous improvement. Thousands of users across multiple industries -- including manufacturing, financial services and government -- rely on myDIALS to improve operational performance and business results through better decision making. myDIALS is based in Louisville, Colo. Visit for more information.

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